Posts Tagged ‘digital transformation’

Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on […]

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, […]

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we […]

Search is part of the human condition. We are born to being inquisitive and receptive to learning. Discovery has been part of our history for as long as we’ve had historic records. For example, Christopher Columbus sailed to find something. Today, we’re now at a point where the canvas has shifted from a “sailing ship […]

In a recent blog post, I mentioned the three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of […]

Last week, I wrote a post about an article published by McKinsey & Company in which they interviewed 20 pharma executives about how they’re handling digital transformation. The article was jam-packed with great information, so I wanted to highlight a few more points for you. 

Modern business moves faster than ever, with more access than ever to innovative hardware and software solutions. To counteract the competitive landscape, savvy business executives must do what they can to adjust to changing climates and remain adaptable through technology and strategy. As a result of these changes, many businesses are considering cloud computing solutions […]

By now, the arrival of cloud computing is a foregone conclusion. Enterprises now faced with the changing information technology landscape have employed strategies to adjust, exploring public, private, and hybrid cloud solutions. Research from IDC corroborates these activities, with the firm reporting that by 2018, more than half of IT spending will be cloud-related. Leading […]

The next time you call Vanguard, your experience might be very different. One of the world’s largest investment management companies, with more than $3.2 trillion in global assets under management, has implemented voice verification technology. With voice verification, Vanguard can verify your identity simply by the sound of your voice. 

The healthcare industry is inundated with data and with the adoption of EHRs, the acceleration of wearables, harnessing of Big Data and the rise of genomics and personalized medicine the industry will continue to see a deluge of data. Efficient and effective management of this data requires organizations to be able to generate timely and […]