Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product.
Simply put, business success in a digital age requires new technologies, new strategies, and a new psychology
Companies must be aware of the risks and requirements of digital transformation before investing the necessary time, money, and resources. Perficient has compiled the steps we believe are critical to laying the groundwork for a successful digital transformation. The below infographic highlights the 9 steps for laying the groundwork for a successful digital transformation. In our guide, Laying the Groundwork for Success, we take a deeper dive into these steps and provide real-world digital transformation client success stories. Check out our library of digital transformation resources.
Nice infographic Katie! It does an excellent job highlighting the importance of planning required for a successful digital transformation. In which step do you find traditional companies are having the most trouble implementing their digital transformation efforts? How do you balance the extensive planning required without becoming a digital laggard and competing with smaller, more agile companies?