Posts Tagged ‘digital transformation’

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

MuleSoft positions as a leader in many of Gartner’s Magic Quadrants. The two most relevant are Enterprise Integration and API Management where MuleSoft sits in the Leader quadrant among few vendors. These commendations prove that MuleSoft has the capabilities to support trends such as Internet of Things with the MuleSoft Exchange connector market, cloud and […]

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

It seems every company in every industry is talking about “going digital,” but to understand the landscape of life sciences, we must first understand some of the shifts within healthcare that are driving change. Below are some trends that are reshaping healthcare and, therefore, life sciences, and are making it harder and harder for life […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

If you’re looking for a comprehensive digital experience platform for 2017, look no further than IBM Digital Experience. As customers demand more out of their business experiences and IT faced with many solutions on the market, finding a solution that is both comprehensive and deep are rare. Luckily there are research firms like Gartner who […]

Perficient had the honor of participating in Cox Automotive’s first-ever Salesforce Summit earlier this year at their company headquarters in Atlanta. As our client, it was so exciting to not only see 150 business and technology leaders we work with, from across the more than 25 brands Cox Automotive owns, come together to share and learn from other […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

As organizations look forward into their crystal balls for 2017, more and more of our discussions with customers are tied to cloud /digital transformation. A key question which surfaces is how to best spend their budgets tied to cloud/digital transformation to get maximum ROI as well as help their organizations innovate faster. We began the […]

Every day, another company realizes the wisdom and value of moving to the cloud. Through the remainder of this decade, this trickle of digital transformations likely will become a flood, according to the media and marketing organization International Data Group (IDG). The company’s recent survey of 900 decision-makers across the information technology landscape uncovered stunning […]

CA World 2016 kicked off yesterday in Las Vegas with a half-day summit for CA partners. To an exclusive subset of their focus partners, CA presented their three-year roadmap and partner strategy, new digital tools, and a panel of senior executives discussing best practices. The big focus: Digital Transformation. Digital transformation is no longer just […]

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]