World Usability Day was established in 2005 by the Usability Professionals Association. Each year, design professionals come together to discuss how to “develop technologies in a way that serves people first.” On November 8, 2018, professionals met at almost 100 locations around the world to discuss the how to “Make Life Easy.” I attended World […]
Posts Tagged ‘digital marketing’
Content Authors Matter. Here’s Why.
Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]
You Can Measure Social Media ROI. Here’s Why.
How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]
Factors Influencing Search Ranking are Changing. Here’s Why.
We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]
3 Steps You Can Take to Achieve B2B Personalization
The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]
You Should Think About Your Brand’s Voice Persona. Here’s Why.
In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]
Innovate to Improve Your Utility Customers’ Experience
In this day and age, it can be difficult to stay ahead of the curve, especially in the utilities industry. New technologies are bringing new competition for customer engagement, and staying ahead of those technological advances has become imperative to remain a front-runner in the industry. Exploring new trends and services that provide the solutions […]
The Key Differences Between B2B and B2C Personalization
As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]
Getting Personal: How to Engage Utility Customers
In a time where technology is constantly evolving, it can seem that personal connection is becoming more difficult to achieve, especially between company and customer. Consumers are more connected than ever, and as a result, more aware of where they take their business. They’re not only looking at the value of the service they’re receiving, but […]
Why Personalization is a Must for Any B2B Business
Personalized experiences are the new digital imperative. This is true in our experiences as consumers, and those expectations are also influencing the needs of B2B customers. Features like one-click ordering and immersive product content are no longer exclusive to retail giants or niche, experience-rich brands — they are expected across B2B. Your buyers expect you […]
Social Media Can Help Search Campaigns. Here’s Why.
Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content. Check out our recent […]
How to Support the Customer Journey for Utility Customers
One challenge that many utility providers face is that most customers really only think of their provider when they’re starting or stopping utility service, paying bills, or dealing with an outage or other problem. To better engage customers and avoid slipping into the realm of commoditization, utility companies need to provide consistent value throughout every […]