Posts Tagged ‘digital marketing’

The following article caught my attention this afternoon: The UX Of Ethics: Should Google Tell You If You Have Cancer? “If I’m on a park bench, and I’m next to someone, and I hear them talking about symptoms of cancer, am I obligated to turn around and tell them they might have cancer?” … artificial intelligence products […]

Sitecore 8 introduced a new Explore Mode option to the Experience Editor that allows content authors to test their digital marketing strategy by simulating visits to their site as different users. One feature that has been particularly useful for me is the ability to simulate different IP addresses to test GeoIP integration in components I’m […]

Enterprise Search is changing. It used to be defined simply as finding documents in a large corporate repository or looking up specific information from some sea of data. But Enterprise Search is transitioning to something more broad and powerful. Enterprise Search now means reducing friction in your business operations. It means finding information you didn’t […]

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]

Make no mistake—this week’s announcement of an Adobe/Demandware partnership is a pretty big deal for online retailers. In the words of Demandware VP Tom Griffin: By integrating best-in-class rich content authoring and creation with best-in-class enterprise commerce, we can provide a single, unified solution for all consumer touchpoints. At the same time, retailers can optimize […]

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

Summit Sneaks is one of the most highly-anticipated sessions of the conference. Dan Klco, Senior Solutions Architect and our SME on the street in Vegas, picks the top three technologies featured and describes how they will improve the lives of consumers and marketers. Ad Wearout – prevent consumers from hitting “unsubscribe” X Attribution – track conversions […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]