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Solving 3 Common Digital Marketing Challenges with Adobe

While listening tPRFT_Adobe_Guide_Q2_2016o Brad Rencher speak at Adobe Summit 2016, something he said stuck with me.

“Marketers are no longer in the business of selling products – we are selling experiences.”

The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, the challenge is meeting their expectations to provide continuous, consistent, and compelling experiences both digitally and in reality.
Clients often come to us with the same three digital marketing challenges that can be solved with a solid marketing technology platform. Our latest guide, Solve Three Common Digital Marketing Challenges with Adobe Marketing Cloud,” explores the underlying factors that impact customer experience and how the right digital marketing platform can help you:

  • Exceed customer expectations in B2B and B2C
  • Create a seamless customer experience across all channels
  • Use analytics to make data-driven marketing decisions


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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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