Posts Tagged ‘digital marketing’

So, you have a quantitative and qualitative tool on your website. Great!  Now what?  What do you do with a plethora of numbers, percentages, heatmaps and visitor responses?  You start digging, analyzing, and uncovering what’s happening on your website.  But how do you go about this? Here’s are some key Do’s and Don’ts for how to […]

Now that you’ve learned how to detect issues regarding data quality, it is equally important to maintain a high standard of quality to avoid future issues. Welcome to part 3 of this analytics series, where we will discuss the best practices and preventive measures for maintaining relevant data, so you can successfully identify trends and […]

For eight years running, Adobe has surveyed industry leaders around the world to understand the latest trends and priorities in digital marketing. This year, Adobe surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. You can see these insights come to life in a beautifully creative HTML experience, and/or download a […]

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]

If you’ve ever been to a campus career fair to learn about job opportunities, you probably visited one or two companies that really stood apart from the rest. For me, that was my experience with Perficient Digital. Over on the Life at Perficient blog, I recently posted about my transition from graduate student at Carl […]

Paid is the new organic. It was not too long ago that social emerged as a free platform brands and businesses started taking seriously and leveraging to increase their sales and brand recognition — essentially seen as free advertising. Even a couple years ago, it may have seemed foolish to pay for a social media […]

Marketing to users based on location is not a new concept, but new technologies – especially the rise of the ubiquitous smartphone in the past decade – create potential for hyper-accurate campaigns and personalization. Sitecore embraces personalization, and thanks to a few core technologies, personalizing based on end-user location is easier than ever in Sitecore. […]

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

Too much tension is deadly for teams and projects, causing fraying tempers and relationships. Too little tension can also endanger projects, by allowing one perspective to control the project, to the detriment of others.   Many teams and perspectives are required to create a successful digital marketing solution team. Digital marketing teams may include digital […]

Google Think has a long but interesting blog post about, “What Brands Can Learn from Educational Content on YouTube”  Here are some stats from the post: Educational content gets 4X viewing time than animal video content. (Yes, that a statistic pushed directly towards digital marketers) There are 500 million views of educational content every day […]

In the past twenty years, the methods people use to locate and travel to a destination have changed drastically. When I was young, everyone was still using physical maps or asking locals for hopelessly complicated directions when trying to find their way through new cities. Though these methods have served us well for centuries, our […]

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]