Too much tension is deadly for teams and projects, causing fraying tempers and relationships. Too little tension can also endanger projects, by allowing one perspective to control the project, to the detriment of others.
Many teams and perspectives are required to create a successful digital marketing solution team. Digital marketing teams may include digital marketers, designers, strategist and developers. Members of each teams, due to their background and training, come with a different perspective of what “success” looks like. For designers it may be delighting the end users, whereas developers are more concerned about consistency and reliability. All of these perspectives are required, but the often come into conflict.
Inspired Digital Experiences for Manufacturing & Automotive
Whether you’re just beginning your digital transformation journey or are well on your way, we invite you to explore our partnership with Adobe and our diverse capabilities in manufacturing and automotive.
In my upcoming Meetup talk, <a href="https://www.meetup.com/Worldwide-Adobe-Experience-Cloud-Developer-Community/events/242430228/" target="_blank" rel="noopener noreferrer">The Complete AEM Content Lifecycle</a>, I will talk about what Healthy Tension looks like on your project. I'll dive into what you can do as a developer or architect to ensure project success. And, I'll discuss how this is a part of the full process of getting content live on the Adobe Experience Cloud platform.