Posts Tagged ‘Digital Experience’

Quick Takeaways The digital landscape has been experiencing its most profound transformation since the dawn of e-commerce: AI search. By 2026, traditional search engine traffic is projected to decline by 25%, with AI-powered assistants and conversational agents intercepting customers before they ever reach your website. For CMOs and digital marketing leaders, this isn’t a distant […]

Customer expectations are not just rising; they are skyrocketing. By 2026, the brands that create real customer loyalty won’t be the ones that send clever emails or spruce up their loyalty programs. They’ll be the ones who can almost read their customers’ minds, anticipating needs before customers have to ask. I think of it like […]

For years, the Drupal community has been engaged in a delicate balancing act. On one side, we have the “Structured Data Purists”—those who value Drupal for its rigid data modeling, fieldability, and API-first architecture. On the other side, we have the “Marketing Realists”—the content creators and site builders who look at tools like Squarespace, Wix, […]

Sitecore has made a significant shift towards a fully API-first, headless-friendly architecture. This modern approach decouples content management from delivery, giving developers unprecedented flexibility to work with content from virtually anywhere—be it front-end applications, backend systems, integration services, or automated pipelines. One of the biggest advantages of this shift is that you no longer need […]

In my previous blog, Unlocking Advanced Personalization in Sitecore XM Cloud with Sitecore Personalize, I explored how the integration between Sitecore XM Cloud and Sitecore Personalize unlocks advanced personalization capabilities – enabling cross-channel decisioning, custom audiences, and real-time variants. In that post I explained the architecture, the run-time flow, and why the default embedded personalization […]

In the era of traditional Sitecore MVC, the rendering lifecycle was tightly coupled to the Sitecore server. HTML generation, content retrieval, and presentation logic were all orchestrated within a single monolithic application. With the advent of headless architectures built using Sitecore JSS and platforms like XM Cloud, this paradigm has significantly shifted. Rendering responsibilities now […]

In Adobe’s 2025 AI and Digital Trends report, one message rings loud and clear: the convergence of marketing and IT is essential to digital success. As AI becomes increasingly embedded in customer experience strategies, marketing and IT leaders must collaborate closely to unlock its full potential. The Rise of Agentic AI One of the most […]

Mobile App development is rapidly growing and so is the expectation of robust support. “Mobile first” is the set paradigm for many application development teams. Unlike web deployment, an app release has to go through the review process via App Store Connect and Google Play. Minor or major releases follow the app review same process, […]

Adobe Summit is the platform’s premier digital experience conference. This year it’s being held in Las Vegas at The Venetian Convention and Expo Center, March 18 – 20. Attending the conference is a great way to learn about the latest digital trends, connect with peers and experts from around the world, and explore Adobe’s vision […]

Personalization has always been one of the most sought-after features for brands, allowing them to deliver tailored digital experiences. Sitecore’s CMS products XP and XM have built-in personalization capabilities, ensuring that the right content reaches the right contacts, for example, by showing, hiding, or adjusting content. In recent years, the shift towards headless solutions has […]

While the world of digital experience platforms continues to evolve at a break-necking pace, and exponentially more so with the evolution of technologies like AI, there are still some steps digital marketing and development teams building digital customer experiences on the Sitecore platform can take to ensure long-term growth over the next five years and […]

In the ever-evolving world of digital transformation, businesses need robust solutions that streamline operations and enhance customer experiences. Adobe has been at the forefront of this revolution, offering an integrated ecosystem that empowers organizations to manage content, optimize marketing strategies, and leverage artificial intelligence (AI) to drive innovation.  But how do companies truly harness the […]