Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Earlier in this series, we revealed the importance of organizational alignment for your […]
Posts Tagged ‘Chief Strategist’
Meet Perficient’s Chief Strategists: Bill Busch
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]
Optimizing Operations for Modern Applications
In our previous blog post in this series, Tackling Security Concerns in Application Modernization, we focused on security. In this post, we’re going to go a step further and examine the operations of modern applications as a whole. Why are operations of modern applications so important? The advantages of modernizing your systems are well known. […]
Why a Transformation Roadmap is a Necessity
In our previous blog post, Create Your Transformation Roadmap for Application Modernization, we looked at what a transformation roadmap typically includes with regard to app modernization. In this blog, we’ll examine the importance of transformation roadmaps, what they include, and the process of creating one. Why is creating a transformation roadmap so important? At its […]
Meet Perficient’s Chief Strategists: Arvind Murali
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]
HCL’s Commerce Platform Philosophy
This week I, along with other thought leaders, had a chance to sit down and talk with Gary Schoch, HCL’s global GTM head for their newly acquired Digital Commerce platform (formerly IBM’s WebSphere Commerce). Gary discussed HCL’s perspective on the product and why HCL acquired the platform. He also spent time discussing the philosophy HCL […]
Essentials for Your Digital Strategy: Emerging Business Models
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]
Does Digital Transformation Really Drive Customer Loyalty?
Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Including delivering a great customer experience, building a great digital experience, maintaining a loyalty program, providing comprehensive digital self service, and on and on. When you hear about a digital […]
Building Your WebSphere V9 Roadmap for Retail
When news broke that HCL had acquired several IBM products, including the infamous WebSphere Commerce, many were left wondering how the platform would change. However, the general focus of WebSphere Commerce Version 9 (V9) is not set to shift, but rather, HCL plans to enhance the features of V9 to enable commerce players to enhance […]
Insights into Personalization Trends in 2019
You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]
Building Your WebSphere Commerce V9 Roadmap for B2B
With HCL’s acquisition of several IBM products, including Websphere Commerce, many are wondering how those platforms will be affected. HCL has asserted that they are not setting out to change the strategic direction of WebSphere Commerce, but rather they aspire to add to it. This acquisition isn’t going to fundamentally change the architectural direction that […]
The Salesforce Team Spills: Why Perficient
What It’s Like Working at Perficient Have you ever gotten off a team conference call and felt so powerful and inspired you were convinced your team could conquer the world? It feels good, right? Admittedly, while not every single call is like that (and a second cup of coffee by the declarer of that first […]