Posts Tagged ‘analytics’

Warning: The future of search is going to get very personal. Hold on to your tin foil hats. Let’s begin with a brief history of the search and knowledge discovery field. Search + Analytics In 1997, Google launched the Google.com search engine.  4.3 seconds later, Google started looking at everyone’s search queries.  Just kidding.  Sort of. […]

  Gartner forecasts that the business intelligence (BI) and analytics market will increase 5.2% over last year, reaching $16.9 billion by the end of 2016. Ian Bertram, managing vice president at Gartner, believes “The shift to the modern BI and analytics platform has now reached a tipping point.” He urges the organizations that are lagging […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the search marketing section of the report. Audience Targeting Becoming More […]

Accurate tracking is vital to the success of any paid search account. Without it, you could be losing credit for some of the success you’re having and be unable to justify continuing some campaigns. It’s important to know when data is not coming through in your website analytics platform and what to do to fix […]

When it comes to choosing the right Cloud BI platform, there is usually a trade off between governance and centralization on one hand and agility on the other. BI software vendors like Tableau and Qlik, that are relatively newer to the game than traditional BI platforms, have changed the rules of what defines a better BI […]

  Data privacy across all industries continues to be a big concern for everyone. When it comes to the life sciences and healthcare industries, patients are especially worried. They simply are afraid of being identified. In a recent Scientific American article, Adam Tanner discussed the business of buying and selling health data. Health data brokerages […]

  It’s fair, or rather unfair, to say that most of us are affected directly or indirectly by cancer. While oncology treatments continue to be developed at a pace that many therapeutic areas would be envious of, we still have a long way to go. According to the FDA, in 2015, 18 drugs related to […]

How do computers see the world?  Can they tell if we are happy?  Can they predict what we are going to have for dinner next Tuesday?  Can they recognize when we are sick? Well, my iPhone can.  Sort of. I was (finally) recovering from a nasty cold last week and I opened the Health app on my phone and noticed that […]

In 2016 we will continue to see healthcare organizations focused on the 2 D’s. Digital and Data. In our recent guide, 10 Healthcare Analytics Trends for 2016, we take a look at ten analytics trends healthcare executives need to be thinking about in 2016 and beyond.

  Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January– they’re ranked in order of popularity, with number one being the most viewed piece. 

  According to IBM, we generate 2.5 quintillion bytes of data every day. And, 90% of the data that exists today, whether found in your clinical systems, on social media, or on your mobile devices, has been gathered within the last two years. All of that is what we call “big data.” As the volume […]

  We have compiled a list of the top 10 healthcare content assets of 2015. If you haven’t downloaded these valuable information assets you may want to do it now. Check them out below:   #10. Guide – 7 Features of a Market-Driven Patient Portal As healthcare reform and transformation advances, providers will seek new […]