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Posts Tagged ‘AI in Healthcare’

Overcoming Healthcare’s Mountain of Mistrust – Part 2: Payers

This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]

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Perficient Recognized in Forrester Continuous Automation & Testing Services Landscape Report

Software is at the core of the modern business model, making quality and performance top priorities to stay competitive. Organizations rely on continuous automation and testing (CAT) services to build business applications faster, with higher quality, and at scale to meet increasing market demands. Organizations looking to modernize testing capabilities with new technologies or fill […]

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Perficient Recognized in Forrester’s AI Services Landscape

As we step into 2024, the transformative impact of Artificial Intelligence (AI) and generative AI on enterprise-level organizations has reshaped the business landscape in profound ways. The continual evolution of these technologies has empowered businesses to leverage advanced algorithms, predictive modeling, and generative capabilities, driving unprecedented innovation and efficiency. From enhancing decision-making processes to revolutionizing […]

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5 Tips To Ease the Find Care Experience for Patients and Members

Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car.  However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need […]

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How Process Mining Accelerates Efficiency for Highly Regulated, Customer-Obsessed Industries

This blog was co-authored by Carl Aridas and Joel Thimsen. In the dynamic environment of highly regulated industries like healthcare and financial services, leaders often balance competing goals to delight customers while cutting costs. This has challenged many organizations to better optimize and intelligently automate business processes and experiences. According to The Forrester Wave™: Process […]

Kayla Brown and Marlana Voerster at HCIC 2023

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. Kayla and I were both invited to speak at the conference, and, while we were there, we took full advantage of the great learning opportunities that always arise with the industry comes together. Kayla spoke […]

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Unpacking Business Transformation in Healthcare and Life Sciences

In our previous article, we illuminated the significance of business transformation for life sciences and healthcare organizations (LS/HCOs). We delved into the anticipated value and pivotal roles these initiatives play in shaping a modern healthcare environment.  Today, we unpack the steps LS/HCOs can take to actualize business transformation and the inherent challenges they might grapple […]

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AI Healthcare Use Cases

Are you a Healthcare Business Leader stressing over how much you should use AI? Don’t be. I’m certain you have a roadmap with some bodacious goals on them. You want to increase engagement and access to high-quality care and drive down healthcare costs, right? Although AI isn’t a magic wand, we can finally start to […]

Patient Files Are So Old Fashioned

These Are 5 Ways That AI Can Impact and Improve Cancer Care

At the confluence of big data, patient involvement in their own health, and systems medicine, healthcare is undergoing a profound revolution — we are seeing a new medicine take form that is predictive, preventive, personalized, and increasingly participatory. What’s more, with the advent of superior data processing power and advanced analytics, we can also see […]

4 Ways Healthcare Marketers Can Cut Costs and Increase Margins

The healthcare landscape is ever evolving, and as marketers, it’s essential to stay ahead of the curve. Several challenges persistently surface, becoming stumbling blocks for many. Our industry experts aren’t just aware of these challenges, but are actively tuned into them, working to find the most efficient strategies and solutions to cut costs, increase margins, […]

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Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI)

Aging populations and staff burnout combine to create a perfect storm for the U.S. healthcare staffing shortage The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than […]

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Recap: Writer and Perficient Generative AI Event in NYC

In the past 12 months, Artificial Intelligence has gone from a future technology that has the potential to be revolutionary to a must have to remain competitive. From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet […]

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