Posts Tagged ‘Adobe’

How effective is your digital marketing? It’s the multi-million-dollar question over which CMOs and Digital Marketing Managers lose sleep. Vanity metrics have typically been the first line of defense to justify marketing efforts to the C-Suite.  You’re familiar with these – things like number of page views, blog comments, impressions, downloads and click-through rates. But […]

Since the beginning of June, Anton Zuponcic and Lynn Brading of Perficient have hit the road for a cross-country tour to showcase our expertise with Adobe Experience Manager Mobile. Our team built a proof of concept (POC) for a patient engagement app called DailyDose. When they came through Dallas this week, I caught up with […]

With the release of RedHat and CentOS 7.x, the previously used method, init.d, for starting AEM as a service will no longer function.  Out with the old SysV, in with system.d!  This has a long history that I won’t get into here, but for your reference here is a great article which articulates why the previous […]

The healthcare industry has been in a constant state of change the last several years, from new laws and regulations to technologies and medicine. To top it off, patient behavior has drastically changed. According to a Commonwealth Fund study, the average American visits the doctor only four times per year and that number is declining. […]

When Steve Glauberman came to Perficient through the Enlighten acquisition in December 2015, Perficient got much more than a leader with broad success delivering excellent digital experiences. Glauberman, a general manager of Perficient’s new digital agency, Perficient Digital, also volunteers as vice chairman of the Society of Digital Agencies (SoDA), a high-profile trade association founded […]

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]

After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]

For the entire history of the portal, when someone asked, “When should I use a portal instead of a content management system?”, the answer was easy.  When you have to login, surface applications, personalize the experience, and otherwise do more than simple content display, then use a portal.  However, that’s been changing of late.  This […]