Posts Tagged ‘Adobe Marketing Cloud’

One month into 2017, and the Adobe Practice at Perficient Digital is off and running. And speaking of running, we’re excited to announce our campaign for 2017: Built to Run. The spirit of this campaign is focused on Digital Marketing, and its purpose is to promote the Adobe Solutions and Services we offer. More specifically, how we […]

Personalization continues to be a hot topic because it’s essential for companies that want to win and retain customers in the “era of customer experience.” Related trends covered in previous posts, leveraging data to improve the customer journey and the maturity of the IoT, go hand-in-hand with real-time personalization. While this trend is not mainstream yet, the […]

The Internet of Things, connected devices, the use of customer data and insights to personalize experiences – all of these are part of our daily lives. Now augmented reality (AR) arrives on the scene with the potential to shape customer experiences like never before. With smartphones in the hands of 72% of U.S. adults, there are […]

Did you hear enough about digital transformation in 2016?  Besides the U.S. presidential election, digital transformation was a big topic for a lot of companies.  Now that we have entered 2017, is digital transformation a fad, or is there more to come? According to Adobe, digital transformation will be a hot topic again in 2017! […]

“Personalization won’t stop when you turn off the computer. The greater the number of connected devices, the more potential for personalization exists.”  – Optimizely From wearable devices to connected cars, appliances, and devices in our homes, the Internet of Things (IoT) is coming into its own, with Gartner estimating nearly 21 billion connected devices by […]

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

As this year draws to a close, it’s common to reflect on what’s happened while also look towards what the New Year will bring. Among the blogs referencing digital marketing trends for 2017, CMO perhaps best sums up the current situation: As we head into 2017, [marketers] know now that nothing will ever be the same […]

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]