Google

This is the second blog in a series that explains how organizations can prevent their Data Lake from becoming a Data Swamp, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. Read the first blog, here.    In the first article in this series, I explained the five components […]

  For several years now I have heard people that wanted to slow the progress of companies becoming data-driven use the term “Data Swamp”, usually without much understanding of what a Data Swamp is. In this series of blogs, I will define what a Data Swamp really is and why it may not be a […]

Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]

Are you looking to enhance your business’s online presence? We all turn to search engines to find products and services; your website must rank as high as possible in search engine results pages (SERPs). According to a recent study by Forbes, “93% of online experiences begin with a search engine.” This makes it clear that […]

If you have not heard of ChatGPT yet, I highly recommend you check it out. And if you want me to tell you, how I about I just show you? Hey GPT, how would you explain yourself to a consulting agency in 4 sentences, focusing on how you could add value to technical and business […]

This is the third and final blog in this series, to read the previous blog click, here.   In the first post, I urged you to stop using star schema dimensional models because they were obsolete. In the second post, I elaborated on why star schema dimensional models were obsolete using Ralph Kimball’s own reasons […]

This is the second blog in the series. Read the first blog, here.   In my first blog, I stated that the star schema and dimensional modeling are obsolete, and I urge you to stop using them. I explained that in the first chapter of The Data Warehouse Toolkit Ralph Kimball explained that dimensional modeling […]

If you are still using a star schema and dimensional modeling to build your data warehouse / Data Lake, I implore you to reconsider. This has been a contentious subject in the past, but when building modern data environments  It is important to me to cover this topic in detail. Ralph Kimball introduced the industry […]

We have all encountered those annoying bots called reCAPTCHA which appear just when we are about to hit that Submit button. They are needed to keep fraudulent activity at bay and promoting legitimate customers get in and attackers out. In this blog post, we will explore some options we have to enable reCAPTCHA Enterprise on […]

In today’s contemporary world, mobile app development is evolving and progressing, giving mobile apps a gradual but steady makeover. All mobile applications are not developed the same way. There are many different ways of developing mobile applications in today’s market like native platforms, web, progressive web apps (PWAs), cross-platform app development, etc.  When creating native […]

Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]