Strategy and Transformation

Standing for something as a brand is about being bigger than just the products you sell. Establishing your position on topics of social responsibility, promoting your brand values and culture, and supporting worthwhile causes through your philanthropic efforts are great ways to connect to your community on an emotional level and catch the attention of […]

In today’s world  of “Cloud Everything” using “Hyper Everything” we still see an old problem creating challenges. Most IT organizations are still struggling to translate business requirements into technology requirements. Cloud has allowed us to simply accelerate the process of seeing the disconnect. I had the opportunity to hear about this experience from one of […]

With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.

CECL requires loss estimates to include relevant information about past events, current condition and reasonable and supportable forecasts using both internal and external information, including a range of qualitative and quantitative factors. Estimates of expected credit losses must consider information related to the borrower’s creditworthiness, the issuer’s underwriting practices, and the current and forecasted direction […]

Everybody loves to be loved, right? Your brand’s community is the following of loyal customers that surrounds your products. A strong community can be an excellent resource for your brand, as it strengthens your retention rates, boosts repeat sales, and provides you with advocates who can help promote your products and support you during a […]

The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.

Healthcare continuously expands the realm of digital technology and explores new paths to analyze and comprehend complex data. The industry is moving in leaps and bounds in order to stay ahead of the technology trends that are upcoming. This blog looks into three major trends that are becoming major components of the healthcare industry. Smart […]

I attended the MuleSoft Connect 2018 conference, the largest industry gathering focused on integration & APIs. While I was at this conference, I had the honor of presenting how to effectively manage Mule API versions and portal site in multiple environments. Check out my presentation from the conference below: Effectively Managing Mule API Versions and […]

Go Totally Mobile on Salesforce – Well, Almost It might seem like a dream come true to have a deployed support team in the field, armed with iPad in hand, ready to service all those cases rolling in. But, without the laptop, those truly mobile professionals just might not see what they should be seeing […]

There is a great opportunity for B2B customers who have Sitecore to get ahead of the game by leveraging both rules-based personalization and pattern personalization within the system to deliver an experience tailored to those individual needs.

This blog is a summary of the antifragile sw movement. There is lots of links. Loosely, Antifragile is the property of thriving through volatility and surprise.  There is an antifragile sw manifesto, but note also that this goes beyond robust/resilient. As part of a Digital Transformation, here are six things to think about. 1. Adaptive Failure […]

CECL, or current expected credit loss, is a new accounting standard that will change how financial institutions account for expected credit losses. Complying with the new CECL standard will have a major impact on an institutions’ operations, accounting/finance, IT, credit, and risk processes and systems. Under current US GAAP (generally accepted accounting principles), an “incurred […]