Strategy and Transformation

The Model View Controller (MVC) pattern is a programming paradigm for creating organized, scalable applications. The MVC pattern cleanly separates applications concerns and shows developers to create complex applications without creating a tangled mess. This pattern separates the three common application concerns. Models hold and convey data. Views render the data to application viewers. And […]

Whether you think Facebook users don’t understand what information of theirs is subject to disclosure (user’s fault) or Facebook needs to provide more education and acknowledgement of risk to its users (Facebook’s fault), no one can argue it’s been a rocky year for the company as it works to regain user trust. In the rush […]

2019 is the year to stop letting obstacles get in the way of enterprise AI adoption. Of course implementing AI tech comes with its challenges, but addressing two big obstacles may be the key to success.  According to our AI expert, practice director and chief strategist Christine Livingston, these obstacles are perception and data. And […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]

World Usability Day was established in 2005 by the Usability Professionals Association. Each year, design professionals come together to discuss how to “develop technologies in a way that serves people first.”  On November 8, 2018, professionals met at almost 100 locations around the world to discuss the how to “Make Life Easy.” I attended World […]

Perficient Digital’s Jim Hertzfeld, Chief Strategist over Digital, lent his expertise to the Society of Digital Agencies (SoDA) for the recently released 2018 SoDA Report, which provides a global digital outlook for 2019. In this edition of the report, centered around “Design for Change,” Jim shared insights on combining planning with Design Thinking to remain […]

Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]

Do you love sushi as much as I do? So how do you know if what you ordered was made fresh with quality ingredients? Would you buy pre-packaged sushi from a gas station or convenience store on some remote highway? What if that sushi was also over a day old – how many risks are you […]

The dark corners of the internet and many an extranet are filled with enterprise applications collecting dust. These applications were once viewed as a potential solution to all of the businesses problems, but they have withered on the vine and are now an impediment to doing business every day. We’ve all seen these applications, unresponsive, […]

A happy employee is a productive employee. This is not a new concept. But what makes an employee “happy?” A winning culture, a collaborative team, and a healthy work environment are just a few facets of employee satisfaction, but above all, effective team leadership can make or break team morale. When you’re leading a project, […]

Everyone loves a great story. Our oldest friends, sitcoms, movies, books, sports, and music all tell the types of stories that move us. They move us to action or leave us wanting more. When it comes to your website and your products, how can you tell the same type of compelling story? One that moves […]

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]