Strategy and Transformation

The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Director, Victor Wolters, and is part of a series on cloud trends with experts from within Perficient. Undergoing a digital transformation is going to drastically change the technology that businesses utilize. That’s not a secret to businesses. Some don’t realize that this transformation […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

Part 1 of this series discusses the first two scenarios that should set off alarm bells if you are trying to execute a digital transformation. In this part, I discuss the final three scenarios and what you can do to try to course correct to keep a digital transformation on track. As you get deeper into […]

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]

In the post “The Business Case Justification for PaaS” we looked at the benefits and a business case for PaaS and the post “Developing a PaaS Migration Strategy” outlined ways to migrate applications to PaaS. In this blog we will look at the steps to create a reference architecture and developer best practices to get […]

There are several fundamental aspects of SEO success that have remained consistent in a constantly evolving field. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share a case study that demonstrates how the fundamentals of SEO have paid […]

Digital Transformation continues to be a hot topic across organizations. In a recent IDG poll more than ⅓ of businesses have started down a digital transformation path with almost ⅔ in some state of operating mode or ‘completion’ (can a transformation every be complete?). The ground-truth of a lot of these digital transformations is while […]

Satisfying today’s digitally savvy and well informed customers boils down to one common theme – customer experience. Price and quality are key considerations when making purchase decisions. However, it’s the experience that keeps customers coming back for more. 73% [of consumers] said a good experience is key in influencing their brand loyalties Your organization must […]

Content marketing is a relatively new concept and can be complicated. So what really matters to achieve success? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they outline the top three priorities to get the best ROI from your […]

It’s no secret that cashiers at retailers are starting to be replaced by self-checkout options. The rise and success of Amazon Go has the retail industry adopting new technologies to remain contenders in customer satisfaction. The majority of big chain retail establishments are implementing new checkout options: express checkout, curbside pick-up, registers for customers to […]

In my most recent blog post we discussed some scenarios expressing of the importance of organizational change management (OCM) in an Office 365 (O365) implementation. This post will focus on the approach for change and adoption of O365. An organization must be ready, willing and able for the change and adoption of Office 365. A […]

The biggest obstacle an organization will face today is… change. Why is that so hard to believe? Having already experienced two acquisitions as a professional, I can safely conclude that learning to be nimble and flexible in an ever-changing environment is and will be an ongoing topic of conversation for generations to come. I would […]