Strategy and Transformation

Is it possible to serve two masters? According to ancient wisdom, we can only serve one master at a time. Otherwise, we will hate one and love the other. However, my manager often reminds me that by the nature of our work as external consultants in a publicly traded company, we must serve two masters. Our first master […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]

I was watching the new Creed II movie, and in the film, an aged Rocky Balboa slowly climbs the same museum steps that he famously ran up and cheered at the top of in the iconic Rocky movie scene years ago. After he struggles to make the final steps, he celebrates that he’s still able […]

This is the final post in my blog series which covers three management consulting solutions I learned from coaches in my life. I apply these solutions to my work life in Management Consulting. This blog explores the impacts of humility in leadership. One of my favorite coaches was my high school swimming and water polo […]

Application migration is a significant part of any organization’s cloud journey. There are five primary approaches for application migration to the cloud: rehost, refactor, revise, rebuild, and replace. Each of these approaches require minor adjustments depending on the detail of the specific application migration. In a few cases, it is possible you might need to […]

Digital Strategy started as a buzzword in the marketing industry over a decade ago with companies hiring dedicated resources. But what do they do?

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]

Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Including delivering a great customer experience, building a great digital experience, maintaining a loyalty program, providing comprehensive digital self service, and on and on. When you hear about a digital […]

This blog series examines how change management can and should pay for your next project. My past post, explored why some organizations don’t immediately realize the value of a business transformation. In this post I’m going describe how behavior change leads to value. Effective organizational change management is a complex undertaking, and leaders often fail […]

I have two pieces of old news to report. First, the world is changing faster than ever. The second piece of old news: customers are more empowered than ever and have almost complete control over their own journey. So, what is the real news today? These two well-established trends have joined forces to push companies […]

Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.

This is the next installment in a series of blogs on the subject of cloud transformation and building cloud-native applications. In Gartner’s report “Top Emerging Trends for Cloud-Native Infrastructure” published May of 2019, they say “…leaders are keen to invest in cloud-native infrastructure technologies to increase software velocity; enable developer agility, application scalability and resilience; […]