Strategy and Transformation

This blog series examines how change management can and should pay for your next project. My previous post, I discussed how behavior change leads to value. In this post I dive into the steps to develop behavior change. Changing behavior starts with defining value and identifying the key performance indicators (KPIs) that can tell stakeholders […]

According to Investopedia, “Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is comprised of three pillars: economic, environmental and social – also known informally as profits, planet, and people.” Interestingly enough, the business of sustainability can be viewed as […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, you must evaluate your market. Keeping up with the competition can be difficult in an over-saturated marketplace […]

Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.

What is important to you?  That is an important question and your answer(s) to it usually defines how you live your life.  But what about “What is important to you professionally in your career?” Do the answers to that question define how you work, where you work, and what you do with your work?  With […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct employee of a distributor or wholesale organization, the distribution sales representative is responsible for selling the products her company sells. She is often responsible for a specific territory and the customers that reside […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. The first step is to set your objectives. Start by identifying what you want to achieve. There are the standard business […]

This is the final blog in a series around the subject of cloud transformation. The use of the term “transformation” in the title was a very intentional decision by the authors (Joel Thimsen & Victor Wolters) of this series. The desire is to send a message that adoption of cloud technology for any organization is […]

What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.

Whether you’re building new apps or modernizing legacy ones, cloud provides the agility and scalability your business needs to deploy faster and access advanced IT capabilities. When businesses modernize applications, it drives new processes and the necessary infrastructure that supports them. Application modernization enables you to optimize data, accelerate business innovation, and deliver exceptional customer […]

Whether the title is “Chief Digital Officer,” “VP of Digital,” or any other flavor of ‘digital’ at the executive leadership level, an organization should make sure the responsibilities of this role are not focused on technology, but on culture and change management. These roles should focus their efforts identifying and supporting the cultural changes needed […]