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Digital Transformation

How AI Improves Customer Care in Financial Services

It’s safe to say that artificial intelligence (AI) has established itself in the business world. Think of it as part of a company that is always working and doesn’t take time off. The efficiencies AI presents are so tremendous that it is expected to result in more than $1 trillion in savings in the industry. […]

Meet Perficient’s Chief Strategists: Mark Polly

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Six Trends Moving the Needle in Customer Care: AI, VCAs, Chatbots

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #4: AI, VCAs, Chatbots: The Future of Customer Care If you’re tasked with evolving your firm’s customer […]

Cloud Trends in 2019: Early Adopters to Benefit on PaaS

The following blog comes from an interview with Perficient’s Chief Strategist of IT Modernization and Integration, Eric Roch, and is part of a series on cloud trends with experts from within Perficient. The cloud needs have changed for many enterprises. These enterprises have accepted they need the cloud. Now they aren’t just asking how to […]

Three Ways Automation is Transforming the Automotive Industry

The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]

Innovations in Adobe Analytics via AEM Authoring

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

Storms Offer Utility Companies an Opportunity to Shine

The world is random, and the future is unknown. We are continuously adapting to remain up-to-date and connected at all times through an omnichannel experience. Still, with the most advanced proactive measures, sometimes things happen. Think about this. A massive storm hits and power outages strike across an entire state. First responders are out in […]

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5 Roles You Need To Build Your Digital Transformation A-Team

When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]

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Meet Perficient’s Chief Strategists: Scott Albahary

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Understanding Cloud Models: Build or Buy

Cloud platforms and applications that are built on these platforms are proliferating across all enterprises. The year 2019 will see a similar trend where cloud consumption is anticipated to grow significantly, driving new digital businesses. Cloud provides the fundamental Infrastructure as a Service (IaaS) layer for your applications. Scale, speed, security, and resiliency are some […]

AI for marketing and advertising

Chief AI Strategist Weighs in on 5 Best AI Practices

Two of our leading subject-matter experts Christine Livingston, AI Center of Excellence Director and Chief AI Strategist, and Jim Hertzfeld, Digital Chief Strategist and principal of Perficient Digital’s Strategy & Innovation team, recently shared their expertise with eMarketer to weigh in on five best practices marketers and advertisers can follow for AI implementation and machine learning […]

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Prepping for Product Information Management (PIM) Implementation

Maintaining data is not a new challenge. It’s complex when you want to succeed in the market and want to get ahead of your competitors. The eCommerce market is expected to grow further in coming years, making data management a crucial factor. This post is a quick guide that will help you not just to […]

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