Digital Transformation

By now, if your organization has had conversations about digital transformation, chances are they have included discussions around artificial intelligence such as bots. If not, it may be time to jump start that dialogue. As virtual assistants that can help perform simple, repetitive tasks, such as making a reservation or addressing customer queries or issues, […]

ChefConf 2019 kicks off in Chef’s (and my) hometown of Seattle in less than two weeks on May 20th.  If you’re interested in going and haven’t already registered, check out more information here and use code Hugs4Chef19 for 10% off your registration. Things I hope to hear at ChefConf This year promises to be a […]

Digital business is the way of the present and the future. However, many businesses own and operate so much technical debt that they face a long road of strategizing to remain competitive. The relentlessness of digital disruption makes it impractical for businesses to operate in the same way they have for decades. Consequently, digital transformation […]

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Director, Victor Wolters, and is part of a series on cloud trends with experts from within Perficient. Undergoing a digital transformation is going to drastically change the technology that businesses utilize. That’s not a secret to businesses. Some don’t realize that this transformation […]

Part 1 of this series discusses the first two scenarios that should set off alarm bells if you are trying to execute a digital transformation. In this part, I discuss the final three scenarios and what you can do to try to course correct to keep a digital transformation on track. As you get deeper into […]

Digital Transformation continues to be a hot topic across organizations. In a recent IDG poll more than ⅓ of businesses have started down a digital transformation path with almost ⅔ in some state of operating mode or ‘completion’ (can a transformation every be complete?). The ground-truth of a lot of these digital transformations is while […]

Satisfying today’s digitally savvy and well informed customers boils down to one common theme – customer experience. Price and quality are key considerations when making purchase decisions. However, it’s the experience that keeps customers coming back for more. 73% [of consumers] said a good experience is key in influencing their brand loyalties Your organization must […]

It’s no secret that cashiers at retailers are starting to be replaced by self-checkout options. The rise and success of Amazon Go has the retail industry adopting new technologies to remain contenders in customer satisfaction. The majority of big chain retail establishments are implementing new checkout options: express checkout, curbside pick-up, registers for customers to […]

The Emergence of the Ubiquitous Electric Scooter I discovered a new way to get around the streets of San Diego a few months ago. While on vacation with my family, I rented and rode my first electric scooter (also known as an e-scooter). If you live or work in an urban downtown area, you have […]

There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]