A happy employee is a productive employee. This is not a new concept. But what makes an employee “happy?” A winning culture, a collaborative team, and a healthy work environment are just a few facets of employee satisfaction, but above all, effective team leadership can make or break team morale. When you’re leading a project, […]
Innovation + Product Development
Intro to SEO Operations: Lessons from The Executive SEO Playbook
I have a confession to make. I’ve been trying to force SEO operations and cross-channel integration across Perficient Digital and other agencies for nearly seven years. The truth is that I have failed (more than I care to admit). In all this time, I’ve put in so much effort to help others* understand what SEO […]
Factors Influencing Search Ranking are Changing. Here’s Why.
We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]
OBIEE 11g – Deployment of Custom Skins and Styles
Introduction OBIEE has a set of styles and skins to make the displaying of data visually appealing. This gives the user the ability to select styles as per their need. Generally, in OBIEE 12c, the default UI Skin and Style is called ‘Alta’. In 11g, it is ‘blafp’. Customers most often want to see their organization’s […]
Adobe MAX 2018: Los Angeles or Bust
This year I had the amazing opportunity to return to California for this year’s Adobe MAX in LA. This event is known as “The Creativity Conference” and is open to all disciplines in the industry. Between the several hundred educational sessions, Adobe suite updates, and lineup of inspirational speakers, it’s easily one of my favorite […]
Innovate to Improve Your Utility Customers’ Experience
In this day and age, it can be difficult to stay ahead of the curve, especially in the utilities industry. New technologies are bringing new competition for customer engagement, and staying ahead of those technological advances has become imperative to remain a front-runner in the industry. Exploring new trends and services that provide the solutions […]
A Rising Star: Perficient Digital Wins inRiver PIMpoint Award
Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]
Design Tips to Make Your Lightning Community Dazzle
Why Brand My Salesforce Community? A brand is much more than a memorable logo, clever tagline, and a cohesive palette of colors or clean lines and typography. Bottom line, it’s about providing added value for your customers, building trust through quality and consistency, and ultimately boosting customer satisfaction and loyalty. Beyond a customer’s perception of […]
Human-Centered Personalization and CMS Strategy
“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]
What Stage of Digital Transformation Is Your Business Currently In?
There are six stages of every digital transformation that can help your business stay on track for successful implementation. In today’s rapidly changing digital landscape, business evolution is a necessity for growth and sustainability. While many companies are quick to accept this understanding, it can still be difficult to effectively plan and execute these changes […]
Oracle OpenWorld: 10 Things You Should Know about Kubernetes
As many of you know, Kubernetes is a hot topic in the cloud world and it’s important to anyone on any cloud platform. Michael Schildmeijer presented on the topic of Oracle and Kubernetes. But first, a quick definition: Kubernetes is an open-source container-orchestration system for automating deployment, scaling and management of containerized applications. It was originally […]
How to Avoid ‘Hitting the Wall’ in Your Agile Transformation
I’ve been an Agile practitioner and evangelist for over 20+ years. That’s pretty much 2/3 of my career as a person that builds software. Over those years, I’ve seen mindsets change on Agile and what it should and shouldn’t be used for. In general, the ‘shouldn’t be used for’ list has gone down. A progression […]