Innovation + Product Development

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, you must evaluate your market. Keeping up with the competition can be difficult in an over-saturated marketplace […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]

 UX design and business goals should never be at odds when it comes to creating an effective application. But, implementing the right UX design to create a seamless experience for the user that also helps with conversions can be a challenge, especially if you aren’t collecting the right information to understand which elements work best. […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct employee of a distributor or wholesale organization, the distribution sales representative is responsible for selling the products her company sells. She is often responsible for a specific territory and the customers that reside […]

The Sitecore Item ID is one of those properties that I have always been told that you can’t change. They were basically right because if you look at Sitecore.Data.Items.Item in the Sitecore.Kernel dll using dotPeek you will see that for the ID there is a get but no set property. It looks like this below […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. The first step is to set your objectives. Start by identifying what you want to achieve. There are the standard business […]

Whether the title is “Chief Digital Officer,” “VP of Digital,” or any other flavor of ‘digital’ at the executive leadership level, an organization should make sure the responsibilities of this role are not focused on technology, but on culture and change management. These roles should focus their efforts identifying and supporting the cultural changes needed […]

When building Sitecore implementations one thing you must always think of is: What is the cache strategy and how it will be implemented? For example will html cache be set in standard values of templates? What is the size of database cache? What about prefetch cache? Here at Perficient we always take these questions into […]

I recently encountered a challenge with an existing solution to using images in a PropertyList in Episerver. The implementation initially being used was based on the solution created by Grzegorz Wiecheć, which didn’t work for us. The use case for my project involved multiple images per item in the list, and sometimes the image property […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]