Digital Marketing

We’ve all been there. Someone at your company takes off for a three-day design conference and returns with a travel mug and tote bag full of design ideas to freshen up your web presence. They get signoff and engage with an agency that incorporates all the “latest and greatest” that looks stunning as comps, but […]

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

In Part One: Building Your Team, we learned how to create the right ABM team. Now it’s time to take your newly aligned team and ease into the ABM depths. But before diving into creating a program and tracking down your accounts it’s important to take a step back. What is the point of your […]

When I saw Chris Penn speak at our 2018 Next10x event, I knew I wanted to get together with him for a video session to discuss machine learning and AI. We did that recently, and the videos below are the result. Each video is accompanied by a transcript if you prefer to read. We covered […]

The voice revolution is coming. But how soon, and how much is happening now? What are the opportunities for businesses? This guide to voice answers those questions and more. Is Voice Usage Growing? The answer is a resounding “yes,” as shown by this chart shared by Bing’s Purna Virji at Pubcon Fort Lauderdale in April […]

When asked to explain ABM I often find myself gravitating towards one word: efficiency. Think of the last time you watched a professional athlete – zero wasted movement or effort. Each motion rehearsed to be as efficient and effective as possible. Doesn’t it make sense that our marketing and sales efforts should be the same? […]

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

Eric has created a new machine learning app to help Mark improve his driving. Can anything perform such a miracle? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what benefits Google tries to get from machine learning to improve the quality of search results.  Don’t miss a […]

What is My Content Production Approach? Building a content production approach is critical to a successful implementation of Adobe Experience Manager. By carefully considering the business needs, goals and objectives, you can start with a content production approach that will enable your team to successfully leverage Adobe Experience Manager to create a pipeline of relevant, […]

In previous posts, we have discussed how Snippets can make your life easier.   Well, there’s another feature we’ve added to SCORE to make using Snippets easier even for the most novice content administrator – macro renderings. The Opportunity Atomic design provides flexibility for user experience and empowers content authors to change not only content but […]

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]