Digital Marketing

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]

Brainjocks is globally known as a thought leader in content management. We approach CMS differently and our enablement focus is one that we promote on behalf of our customers throughout everything we do, including our technology development. In fact, we’ve been delivering a modularized approach to CMS based on the principles of atomic design for […]

SCORE for Episerver – New Image Crop Tool Responsive Web Design (RWD) offers a cost-effective, high quality and easily managed delivery of content to a variety of devices. Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design […]

Video for Content Editors These days, every website has some video content. We wanted to make editing video easier for Epi content editors, so we created the YouTube Video block. This block is a feature of our new SCORE for Episerver platform, which launched in 2019. To create the best editor experience with on-page editing […]

Just for fun, let’s take a few common scenarios for content management teams, and run through how to add personalization to Sitecore with SCORE.  You’ll be shocked at how easy this is – why more companies don’t jump in and start personalizing their content and user experience is a mystery to me. Scenario #1 – […]

The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

Performance is a critical concern for any web implementation. Users expect high performance, responsive web experiences and will abandon experiences that don’t deliver. Here are some things you need to consider to ensure Adobe solution performance: Scaling of Underlying Hardware Development Best Practices Author Instance Performance Publish Instance Performance Dispatcher Caching Percentage Website Performance   […]

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

Ascend takes over Miami Beach Fountainebleu With an all new location this year, Episerver’s Ascend conference was held at the Miami Beach Fountainebleu the 27th-29th of October. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations.  We were proud to kick off their […]

Content management and experience platforms like Episerver should be the key to empowering non technical people in a technical space. They are meant to empower marketers—allowing them to fully deliver, measure, curate and personalize user experiences. We have a unique enablement focused approach based on the modular principles of atomic design. This approach, SCORE, represents […]

Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]