Digital Marketing

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

Ascend takes over Miami Beach Fountainebleu With an all new location this year, Episerver’s Ascend conference was held at the Miami Beach Fountainebleu the 27th-29th of October. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations.  We were proud to kick off their […]

Content management and experience platforms like Episerver should be the key to empowering non technical people in a technical space. They are meant to empower marketers—allowing them to fully deliver, measure, curate and personalize user experiences. We have a unique enablement focused approach based on the modular principles of atomic design. This approach, SCORE, represents […]

Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]

A Perfect Pairing After more than 10 years as the premier accelerator on the market, we are excited to announce the addition of Episerver/Optimizely to our suite of platforms supported by our patented SCORE™ approach.  SCORE is our unique enablement approach to CMS that represents all the principles on how to deliver CMS effectively. These […]

Score’s CCF (Component Communication Framework) allows Content Authors to use rendering parameters to easily control how components communicate with each other. For example, we can set the Button component to fire a CCF message when it is clicked.   But what if the button is inside a Content Spot? Can it still send and receive […]

HTML has always been the skeleton of the web: fundamental to its function, usually hidden, missing in certain areas, and important not to break. This HTML and SEO guide is written focused semantic SEO and the technical alignment between HTML and content. Structured Data has been a hot topic issue in SEO this year (as […]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

If you’ve looked at a page’s source (ctrl+u), opened up the inspector (ctrl+shift+I), or built a web page yourself, you’ve seen HTML in action. If so, this article is probably not for you – it’s more for marketers without this kind of technical background to get them up to speed on the rest of this […]

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

On January 22, 2020, Google announced a change to the search results as it relates to featured snippets – and site publishers are worried about it means for their traffic. Watch and listen as Eric Enge, Principal at Perficient Digital, talks about the change and why it’s a good thing for users.  Resources Impact […]