Content Marketing

Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital […]

Queue Thursday morning and it’s time to get started. We know we’re building the foundations of a new website, and we want to start it off correctly. To do this, we’re going to follow what we call the ‘Assembly Process’. Assembly Process If you’ve worked with Cesia or myself in the past, you’ve probably seen […]

Going above and beyond is mandatory to being an industry leader in end-to-end digital solutions. But sometimes we just can’t resist bragging about our incredible colleagues. After all, they are extraordinarily talented individuals, dedicated to helping our customers and partners. Today we are excited to share that ten of our Sitecore experts have been named Sitecore […]

We recently built a website that meets the minimum viable product for a customer in under 24 working hours. An Enterprise Accelerator is the key, the secret sauce.  This particular accelerator is built upon SCORE, but these principles can be applied to any CMS accelerator platform.

Last week a new version of ACS AEM Commons, 3.14.0 dropped. This latest release included a new feature for creating configurable reports. These reports allow semi-technical users and administrators to create and execute custom reports and export the results as a Comma-Separated Values (CSV) file.   Why do you need Content Reports?   Content reports allow […]

Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why uniqueness is […]

A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen […]

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the primary characteristics of highly useful content […]

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to […]