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Content Marketing

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Hello World – SCORE 3.0(TM) is here!

BrainJocks has just released the latest and greatest version of our Sitecore accelerator – BrainJocks SCORE(TM) 3.0.

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Facebook’s Algorithm Has Changed Again: What Brands Need to Know

Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed rankings and favors individuals’ rankings. Mark Zuckerberg, Facebook CEO, says the goal of the pivot is to move users from the solitary and passive experience of consuming newsfeed toward more connections and interactions. Zuckerberg also […]

The C-Suite Needs Different Content – Here’s Why #154

Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital […]

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We built a website in a day – Pt. 2: Assembly Process

Queue Thursday morning and it’s time to get started. We know we’re building the foundations of a new website, and we want to start it off correctly. To do this, we’re going to follow what we call the ‘Assembly Process’. Assembly Process If you’ve worked with Cesia or myself in the past, you’ve probably seen […]

Sitecore Honors Ten Perficient Digital Experts as MVPs

Going above and beyond is mandatory to being an industry leader in end-to-end digital solutions. But sometimes we just can’t resist bragging about our incredible colleagues. After all, they are extraordinarily talented individuals, dedicated to helping our customers and partners. Today we are excited to share that ten of our Sitecore experts have been named Sitecore […]

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We built a website in a day – Pt. 1

We recently built a website that meets the minimum viable product for a customer in under 24 working hours. An Enterprise Accelerator is the key, the secret sauce.  This particular accelerator is built upon SCORE, but these principles can be applied to any CMS accelerator platform.

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New From Perficient Digital: Content Reports in AEM

Last week a new version of ACS AEM Commons, 3.14.0 dropped. This latest release included a new feature for creating configurable reports. These reports allow semi-technical users and administrators to create and execute custom reports and export the results as a Comma-Separated Values (CSV) file.   Why do you need Content Reports?   Content reports allow […]

Why Great Content Is Unique Content – Here’s Why #150

Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why uniqueness is […]

Why Great Content Aligns Your Brand and Prospects – Here’s Why #149

A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen […]

Things Your Website Content Migration is Missing: A Timeline

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

Why Great Content Is Useful Content – Here’s Why #148

You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the primary characteristics of highly useful content […]

Build: The Next Step in Re-Platforming to Adobe Experience Manager

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

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