Data + Intelligence

At Adobe Summit 2015, Jeff Allen (@JeffreyAAllen) with Adobe presented this session about justifying an investment in analytics. Jeff has developed a model for this over the past 20 years. His mantra comes from Harvard Business School professor Clay Christensen: “Instead of telling someone what to think, I taught him how to think.” Here are […]

Whenever OBIEE encounters a run-time error, instead of getting a report you typically see an error message like this on screen:   Expand “Error Details” and you are provided with several lines of query information. For an administrator, the more information the better so one can figure out what went wrong without having to search […]

In a blog post earlier this year, I discussed the precipitous drop in energy prices.  From roughly mid 2014 through early 2015, the price of crude oil was cut in half, and the related dominoes started to fall.  Companies were affected directly or indirectly by the new price level of oil.  Public and private entities […]

Adobe Campaign is a Marketing Cloud tool to create and manage cross channel marketing campaigns. Campaigns consists of workflows, cross-channel execution (targeted emails, direct mail, web content, call centers and push messages), market segments and analytics. Patrick Tripp (@ptripp), Sr Product Marketing Manager, introduced Adobe Campaign at Adobe Summit. He started with a poll of the audience. Most people […]

Participants of a tweet chat hosted by HL7 Health Standards on Friday, March 6, certainly had a lot to say on the topic: A Real Retail Strategy for Healthcare. The hour-long session drew 104 healthcare professionals who posted 980 tweets in response to five questions centered how the industry could benefit from the retail industry’s […]

With an increase in the adoption of cloud applications by large corporations, most organizations today are in some form of hybrid state i.e. they are using a combination of both on-premise as well as cloud applications to run their business. Regardless of where the applications maintain their data, organizations need the ability to see a […]

Last week, during IBM’s Investor Day, CEO Ginni Rometty announced that IBM’s investment strategy would mirror and support its evolving go-to-market strategy, by funneling $4 billion into cloud, analytics/big data, mobile, social and security (CAMSS). Through this investment, IBM is looking to expand the footprint of its CAMSS offerings from $25 billion in revenue to […]

It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”.   During the session I was reflecting on all […]

As new companies embark on the Digital Transformation leveraging Big Data, key concerns and challenges get amplified especially for the near term before the technology and talent pool supply adjusts to the demand. Looking at the  earlier post Big Data Challenges, the top 3 concerns were: Identifying the Business value/Monetizing the Big Data Setting up the […]

As companies start adapting to handle Big Data, the challenges still remains. Barring the obvious applications, the challenges of getting the value out of the new-found data continues to be on the top of the list. ROI’s and potential revenues are yet to be realized. As the technology and the usage becomes more sophisticated we will […]

IT spending is primarily focused on technologies to run the business primarily operations. With new ways of doing business, technology platforms decide the winners and losers. Typical brick and mortar versus online stores. If you look at the CIO’s budget, more than 70% goes to operational systems, infrastructure and keeping-the-lights-on-type-of applications, and the rest is […]

We’re excited to announce that Perficient won the 2015 IBM Beacon Award for Outstanding Information Management Solution. Each year, this top honor is awarded to a few elite IBM Business Partners who have delivered exceptional solutions to drive business value and transform the way their clients and industries do business in the future. The 2015 […]