Data + Intelligence

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

So far in my blog series we have defined what Governance is and reviewed some things to think about to sell the need for the program in your enterprise. So, now we’ve gotten a green light, so where to begin? To me, Governance is not unlike Enterprise Architecture in that, even without a formal program, […]

When I left work yesterday, I had no intention of watching the election results playout hour-by-hour on my television. In fact, I planned to spend the night catching up on Narcos episodes before heading to bed to get my recommended eight hours of beauty sleep (no comments.) By about 9:30 pm, I couldn’t resist the […]

Traditional SQL databases and data warehouses have been around for decades and have been doing really well. However, Big Data NoSQL changed the game with big returns for big investments. Concepts like Edge Analytics have been game changers “uberizing” foundational changes in business models. I recently attended a conference hosted by Snowflake, a data warehouse […]

Maybe soon, your doctor will be a supercomputer, not a person. The possibility was center stage in San Diego at the inaugural Fortune Brainstorm HEALTH conference, where executives with IBM Watson Health and Athenahealth, a provider of cloud-based healthcare services, debated how far cognitive computing will reach into doctors’ offices. Brainstorm HEALTH, sponsored by Fortune […]

With traditional rules engines and event processing solutions, there is still a significant reliance on IT to implement changes, as the underlying rules engines are often static. Companies are now looking beyond legacy business rules management systems, to options that automatically detect and adjust to business events in data streams. The following include a few […]

Have you ever heard the (sarcastic) phrase: “hello, we are from the government and we are here to help”? The underlying intent obviously is to imply that government, or governance, is really not that helpful. I agree that governance performed poorly can be a detriment, but it doesn’t have to be. There are some practices […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

So here we are. From my last entry you know we just crafted the perfect set of benefit statements for why the enterprise should put an Information Governance Program in place. But alas, you find yourself still getting pushback and objections. Can’t people see how good this is? Well, frankly, yes and no. This is […]

For companies that are happy with their on-premise data warehouse there is a fear of having to create a new data warehouse when migrating to the cloud.  Luckily for Oracle BI Cloud Service customers there are two excellent ways to avoid having to redo your warehouse.  The first method is using Oracle BICS Data Sync to do […]

ING is really flexing its digital muscle. Last week, the company announced that it launched Yolt, a free mobile app that allows UK consumers to manage their money across various banking institutions. According to the app’s website, Yolt aggregates a user’s bank and credit card accounts, and provides a dashboard that: Instantly shows you how […]

An important capability of a services provider such as Perficient is to bring best practices and lessons learned to our customers and our projects. We at Perficient have been very proud of our Big Data capabilities and the transformational journey that we have helped our clients achieve. To better help our clients quickly achieve that […]