Data + Intelligence

So far in this blog series I have discussed using the Cynefin framework for providing guidance in determining the best SDLC methodology to use for a particular type of project defined by the framework as well as delving into the chaotic type of project. This month I will focus on the Complex type of projects […]

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]

The Bipartisan Budget Act of 2018 addresses relief for the California wildfires of 2017, including, but not limited to: “Qualified individuals” whose primary residences were in specific wildlife disaster zones between October 8 and December 31, 2017 have several new opportunities to access plan benefits that are not otherwise available, including not being hit with […]

Monitoring website traffic and evaluating its performance are the first steps in web analytics for your provider site. Analyzing web data to identify ways to better engage patients-consumers across the site is fundamental. Optimizing key visitor task conversion funnels and working towards improving the overall health of your site are just a few ideas to […]

Artificial intelligence (AI) has already established a dominant disruption in transportation, marketing and financial services, among other divisions. In the realm of healthcare, AI is gaining momentum and has the potential to considerably change the industry, from the exam room to the back office to the supply chain. The concept of AI is no longer […]

Big Data Analytics Platforms continue to be adopted by different organizations to get unique insights for their business. In this post, I will cover five common use cases that we are seeing with our customers who are adopting Big Data for their Business Analytics need. 1 ) Data Warehouse Modernization As organizations look to modernize their […]

We’re excited to announce the acquisition of Southport Services Group, an award-winning MicroStrategy consulting firm specializing in the development, implementation, integration and support of analytics, business intelligence and data warehousing solutions. Southport deepens Perficient’s analytics expertise and enables us to provide more powerful data-driven digital transformation solutions for our customers. Additionally, this acquisition increases Perficient’s […]

“I’m always aware of who my core audiences are and I serve that niche.” Edward Burns, actor The way we speak of our websites makes it easy to objectify them – “Our website had 83,657 pageviews yesterday from 18,235 sessions. The site also had a 16.4 percent bounce rate.” Working from this point of view, […]

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

Introduction On a daily basis, data growth is expanding at a pace greater than the expansion of the universe itself. It makes our lives better, but it also has the capability of reflecting the vulnerabilities of a person or an organization. Data is like Infinity Gauntlet. If you know how to use it, like Thanos […]