Data + Intelligence

Artificial intelligence (AI) has already established a dominant disruption in transportation, marketing and financial services, among other divisions. In the realm of healthcare, AI is gaining momentum and has the potential to considerably change the industry, from the exam room to the back office to the supply chain. The concept of AI is no longer […]

Big Data Analytics Platforms continue to be adopted by different organizations to get unique insights for their business. In this post, I will cover five common use cases that we are seeing with our customers who are adopting Big Data for their Business Analytics need. 1 ) Data Warehouse Modernization As organizations look to modernize their […]

We’re excited to announce the acquisition of Southport Services Group, an award-winning MicroStrategy consulting firm specializing in the development, implementation, integration and support of analytics, business intelligence and data warehousing solutions. Southport deepens Perficient’s analytics expertise and enables us to provide more powerful data-driven digital transformation solutions for our customers. Additionally, this acquisition increases Perficient’s […]

“I’m always aware of who my core audiences are and I serve that niche.” Edward Burns, actor The way we speak of our websites makes it easy to objectify them – “Our website had 83,657 pageviews yesterday from 18,235 sessions. The site also had a 16.4 percent bounce rate.” Working from this point of view, […]

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

Introduction On a daily basis, data growth is expanding at a pace greater than the expansion of the universe itself. It makes our lives better, but it also has the capability of reflecting the vulnerabilities of a person or an organization. Data is like Infinity Gauntlet. If you know how to use it, like Thanos […]

I was reading an article about “Amazon using its MultiDimensional Datasets”. The news never gets old to me that Amazon Retail leveraging its Big Data Ecosystem to access 1,000,000,000 GB of data on more than 1,400,000 servers to increase sales through predictive analytics does personalized recommendations, price optimization, and anticipatory predictions on what the customer […]

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

What will the future hold for data science and machine learning platforms? Most of you already saw Gartner’s perspective in their latest Magic Quadrant on the evolution of data science that was released at the beginning of 2018 and are familiar with the outcome. However, did you ever ask yourself why SAS, KNIME, RapidMiner, and H2O.ai became […]

Imagine a spreadsheet has been replicated thousands of times across a vast network of computers. Now, imagine that these computers, within the network, regularly update this spreadsheet. This is the most basic form of understanding a blockchain. Blockchain is the underlying technology in bitcoin and other cryptocurrencies. Information contained and stored within a blockchain will […]