Customer Experience + Design

Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]

Figma is a popular cloud-based, vector graphics editor and design platform used for interface design, prototyping, and collaboration. It was founded in 2012 and has since become one of the leading design tools in the industry. One of the standout features of Figma is its collaborative nature. Multiple designers and team members can work on […]

Written in collaboration with Amanda Klinge   We have seen a major shift in how consumers shop for products online. From groceries to luxury goods, people rely heavily on the information readily available thanks to the convenience of their personal devices. Over the past few years, one industry stands out due to a notable shift […]

Human-centered design pioneer and author Don Norman recently worked with the Interaction Design Foundation to present a Master Class on 21st Century Design. The talk was inspired by the United Nations’ 17 Sustainable Development Goals which focus on multidisciplinary, community-based approaches to solve complex global challenges. As a UX architect, designer, and practitioner at Perficient, […]

For quite some years, thanks to the availability of high-speed networks and hardware, common people are able to create a home office environment. People feel empowered to create, design, and share these Home Desk setups with the world.  As such, I have noticed the following patterns and tips among them. Types of Desks Traditional This […]

Life is full of intersecting points. The payments industry is no different, and we’re quickly approaching a new intersection point due to the Real-time Payments’ movement into the US. These days, as the US prepares to embrace real-time payments in 2023, the intersection of real-time payments and automation has become a key point of discussion. […]

Every week, you buy broccoli at the grocery store to make for the family dinner. If you knew that 3 of your 5 family members didn’t like broccoli and never ate it, would you still buy it every week? If your client constantly funnels effort towards a component that was rarely used or in a […]

What is a CRM System, and Why Use One? A Customer Relationship Management (CRM) system is a powerful tool for businesses looking to grow better. It refers to strategies, processes, and technologies businesses use to manage their interactions with customers and potential customers. CRM aims to improve customer satisfaction, increase customer loyalty, and ultimately drive […]

Whether you’re an insurance carrier or a broker, change is here and change is about to accelerate beyond the prior few years when our world was modified in ways none of us had ever seen. Embracing Change I’m sure this isn’t the first opinion piece you’ve read where someone has laid out the trends that […]

2023 Banking Automation Trends Perficient is looking forward to bringing our unique combination of automation technical know-how, along with industry expertise in Financial Services and Payments to the Bank Automation Summit in Charlotte, North Carolina on March 2-3. The Summit brings together experts in the field, including bank executives, technology vendors, and consultants, to discuss […]

Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]