Customer Experience + Design

In this Usability and Experience (UX) in Universal Design series, we focus on the profound impact that usability and UX have on diverse user groups. Understanding and addressing the needs of various populations is crucial for creating inclusive and accessible designs. This article delves into why it matters and how inclusive design can significantly enhance […]

The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel.  “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]

In today’s competitive digital landscape, creating an inclusive digital accessible environment is not only a legal and moral obligation but a strategic business advantage as well. According to the World Health Organization, 16% of the global population has some type of disability; this translates further into an ROI impact, with a reported 70% of disabled […]

Story within Story: In Storybook, “Story within Story” means using parts of one story in another. Instead of remaking stuff, developers just import existing stories and use their parts in a new story. This helps make complex UIs by combining simpler parts from different stories, making coding faster and more efficient. Suppose you have two […]

Introduction: Storybook works alongside your app, giving you a separate area to create and test UI components without being tied to the main code and context of your app. It’s like having a special workshop just for building and trying out different parts of your website or app. What & Why? It’s a place where […]

Desktop application development with Angular and Electron Electron is a framework that allows you to use web development paradigms (i.e. HTML, CSS, JavaScript) to develop cross-platform desktop applications. Typically, desktop applications are developed in lower-level, compiled languages such as Java, C#, and C++, so it’s neat that this is possible. It’s simple enough to create […]

Embracing Diversity: The Impact of Usability and UX on Diverse User Groups In this installment of our Usability and Experience (UX) in Universal Design series, we will explore the profound impact that usability and UX principles have on diverse user groups. Universal Design aims to create products, environments, and systems that are accessible and inclusive […]

Overcoming Barriers: Challenges and Opportunities in Usability and UX for Universal Design In our fourth installment of the Usability and Experience (UX) in Universal Design series, we will address the challenges and opportunities in implementing usability and UX principles. Understanding these challenges helps identify barriers that can hinder inclusive design, while recognizing opportunities fosters innovation […]

In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]

Server-side validation protects against invalid and malicious data, ensuring data integrity and security. In this post, we’ll look at how to utilize Zod, a declarative JavaScript validation library, for server-side form validation in a Next.js application. We will also explore how to handle validation failures provided by the server. Assumptions This blog assumes you have […]

Practical Applications of Usability and UX in Universal Design In our third installment of the Usability and Experience (UX) in Universal Design series, we will explore the practical applications of usability and UX principles. This includes real-world examples, tools, techniques, and best practices for designing products, environments, and systems that are both accessible and user-friendly. […]

Key Principles of Usability in Universal Design In our second installment of the Usability and Experience (UX) in Universal Design series, we will explore the key principles of usability. These principles are essential for creating designs that are intuitive, efficient, and accessible to all users, including those with disabilities. By focusing on usability, we ensure […]