Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]
Customer Experience + Design
How Data and Personalization are Shaping the Future of Travel
Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]
UX in Universal Design Series: Accessibility for Older Adults in Health Systems – 10
As the global population ages, creating health systems that cater to the needs of older adults is becoming increasingly important. Older adults often face unique challenges when interacting with healthcare services, including physical, cognitive, and sensory impairments. In this installment of our UX in Universal Design series, we will focus on the critical role that […]
UX in Universal Design Series: The Importance of Integration in Health Systems for Accessibility – 9
Welcome back to our ongoing UX in Universal Design series. In this installment, we explore the critical role of integration in health systems. As healthcare environments become increasingly complex and digitized, integrating various systems, devices, and technologies is essential for creating an accessible, seamless, and efficient user experience. Integration ensures that all components of a […]
Overview of CDP in Salesforce Marketing Cloud
What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement. Key Aspects of CDP in Salesforce Marketing Cloud […]
UX in Universal Design Series: Compatibility in Health Systems for Accessibility and Usability – 8
Welcome to another vital installment of our UX in Universal Design series. Today, we focus on the importance of compatibility in health systems. As healthcare becomes increasingly digitized, the need for systems that are compatible with a wide range of devices, software, and assistive technologies is more critical than ever. Compatibility is key to ensuring […]
UX in Universal Design Series: The Role of Adaptive and Assistive Technologies in Health Systems – 7
Welcome to another important chapter in our UX in Universal Design series. In this installment, we explore the role of adaptive and assistive technologies in health systems. As healthcare moves increasingly toward digital interfaces and technology-driven solutions, it’s vital to ensure that these systems are inclusive and accessible to everyone, including those who rely on […]
UX in Universal Design Series: The Importance of Customizable Gestures in Health Systems – 6
Welcome to another installment of our UX in Universal Design series! In this edition, we’ll explore the significance of customizable gestures in health systems. As touchscreens and gesture-based interfaces become more prevalent in healthcare, it’s crucial to make these interactions adaptable to meet the diverse needs of users. Customizable gestures allow for greater accessibility, ensuring […]
What Makes a Good A/B Test?
Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]
The Caregivers’ Journey, Part 2: Stress and Support
In this series, we’re talking about why your healthcare organization (HCO) can and should support caregivers who are caring for the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers: Lead to more satisfied patients/members Demonstrate your HCO’s value proposition, which leads to more conversions Help […]
Creating a Sound A/B Test Hypothesis
A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]
UX in Universal Design Series: The Importance of Large Touch Targets in Health Systems – 5
Welcome to another insightful installment in our UX in Universal Design series! This time, we’ll be focusing on the importance of large touch targets within health systems. As healthcare increasingly relies on digital interfaces—whether through patient portals, check-in kiosks, or mobile health apps—it’s crucial to ensure that these technologies are accessible to all users, including […]