What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement. Key Aspects of CDP in Salesforce Marketing Cloud […]
Customer Experience + Design
UX in Universal Design Series: Compatibility in Health Systems for Accessibility and Usability – 8
Welcome to another vital installment of our UX in Universal Design series. Today, we focus on the importance of compatibility in health systems. As healthcare becomes increasingly digitized, the need for systems that are compatible with a wide range of devices, software, and assistive technologies is more critical than ever. Compatibility is key to ensuring […]
UX in Universal Design Series: The Role of Adaptive and Assistive Technologies in Health Systems – 7
Welcome to another important chapter in our UX in Universal Design series. In this installment, we explore the role of adaptive and assistive technologies in health systems. As healthcare moves increasingly toward digital interfaces and technology-driven solutions, it’s vital to ensure that these systems are inclusive and accessible to everyone, including those who rely on […]
UX in Universal Design Series: The Importance of Customizable Gestures in Health Systems – 6
Welcome to another installment of our UX in Universal Design series! In this edition, we’ll explore the significance of customizable gestures in health systems. As touchscreens and gesture-based interfaces become more prevalent in healthcare, it’s crucial to make these interactions adaptable to meet the diverse needs of users. Customizable gestures allow for greater accessibility, ensuring […]
What Makes a Good A/B Test?
Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]
The Caregivers’ Journey, Part 2: Stress and Support
In this series, we’re talking about why your healthcare organization (HCO) can and should support caregivers who are caring for the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers: Lead to more satisfied patients/members Demonstrate your HCO’s value proposition, which leads to more conversions Help […]
Creating a Sound A/B Test Hypothesis
A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]
UX in Universal Design Series: The Importance of Large Touch Targets in Health Systems – 5
Welcome to another insightful installment in our UX in Universal Design series! This time, we’ll be focusing on the importance of large touch targets within health systems. As healthcare increasingly relies on digital interfaces—whether through patient portals, check-in kiosks, or mobile health apps—it’s crucial to ensure that these technologies are accessible to all users, including […]
Key Principles of Usability for Touch and Gesture Accessibility in Health Systems – 4
Welcome to another insightful edition of our UX in Universal Design series! In this installment, we’ll be focusing on touch and gesture accessibility, particularly within health systems. As touchscreens and gesture-based interfaces become increasingly common in healthcare settings, it’s essential to ensure that these technologies are accessible to all users, including those with physical disabilities. […]
UX in Universal Design Series: Key Principles for Voice Control and Speech in Health Systems – 3
Welcome to another installment in our UX in Universal Design series! This edition focuses on the key principles of usability for voice control and speech recognition specifically tailored for individuals with physical disabilities within health systems. Voice control and speech recognition technologies are essential tools for enhancing accessibility and improving patient experiences. By implementing these […]
UX in Universal Design Series: Key Principles for Keyboard Access in Health Systems – 2
Welcome to the next installment in our UX in Universal Design series! This edition focuses on the key principles of usability for keyboard access specifically tailored for individuals with physical disabilities within health systems. Ensuring that healthcare digital interfaces are accessible via keyboard navigation is crucial for providing equitable care and improving patient outcomes. By […]
UX in Universal Design Series: Key Principles for Physical Disabilities in Health Systems – 1
Welcome to the new series on Usability and Experience (UX) in Universal Design! In this series, we will delve into the key principles that ensure inclusivity and accessibility for all users. Our first installment focuses on the essential usability and UX principles for individuals with physical disabilities. By understanding and implementing these principles, designers and […]