Customer Experience + Design

As buyers, we communicate with brands using an increasing number of devices via an ever-growing range of digital channels. We go online for many reasons. Sometimes we’re seeking information and other times we want to be entertained. Many times we’re researching brands and buying products. For the digital marketer, this habitual action offers incredible opportunities. […]

In September, leaders from Pfizer, Otsuka, Quintiles, Roche and Eli Lilly & Co. to name a few, will be convening at the ‘Mobile in Clinical Trials’ event in Boston to discuss the uses and barriers to mobile technology in clinical trials. Mobile and web-based technology platforms are on the rise for clinical trials and post-approval […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

  Cloud-based productivity solutions are becoming more and more prevalent in the enterprise. Perficient’s consultants are keeping pace by adding new skills and certifications in this area to better assist our clients. This month six Perficient technical architects achieved their Google Apps Deployment Services Specialist certification, empowering them to work with our clients as they transition critical business […]

The healthcare industry has been transformed by government regulations such as Meaningful Use, which require providers to offer electronic health records to patients in an effort to engage and empower patients to be more accountable for their own care. One of the largest providers of healthcare services in the United States sought to innovate and […]

AEM Mobile is going on Tour! Anton Zuponcic and Lynn Brading from Perficient will be traveling the US to demonstrate Perficient’s groundbreaking implementation of AEM Mobile. This powerful new technology brings the ease of managing web content into mobile apps, allowing organizations to share and reuse content across all of their digital marketing platforms. Click […]

If there is one trend making more headlines than cybersecurity, it is digital. In a world in which people are now performing more searches on their mobile phones than on their computers, it is no surprise that financial institutions with legacy business models and strategies are flocking to adopt new technology that meets the expectations […]

June 28th Webinar: Content-Driven Commerce and its Impact on Digital Transformation: Register Below! With all the interactive devices at our disposal (computers, smart devices, tablets, in-store display, etc.), combined with an increasing number of digital services (social media, content subscriptions, branded content, eCommerce), digital consumers have never had so many options. And they’re also a […]

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

My colleague, Elizabeth Dias, recently pointed me to a white paper from Akamai, the global leader in content delivery network (CDN) services, which discussed eight considerations for enabling digital transformation in financial services. For those not familiar with digital transformation, the trend revolves around using newer technology to improve the overall customer experience. It’s about […]

Healthcare organizations, both providers and health plans, continue to feel the pressure to expand access to care, improve quality, and reduce costs. Increasingly empowered patients and members are intensifying this pressure through demands for price transparency, mobile access, and personalized experiences. To meet these demands, it is critical for healthcare organizations to shift their focus […]

Over at our Digital Transformation blog, we write about the effect that technology is having on organizations worldwide, from the nuances of the cloud to the ubiquity of mobile to the rise of connected consumer and enterprise experiences. Both of these two technologies alone have been enough to transform business priorities for the foreseeable future. As these […]