Customer Experience + Design

As mentioned by my colleague, Juliet Silver, last week we had the good fortune of collecting in Boston for the annual Connected Health Symposium. This event takes place each October, and I learn more in the two days of the symposium than I do all year round. Now that I am on home turf, I […]

Money20/20, the world’s largest conference geared towards the financial services industry, continues to generate big announcements from heavy hitters. Just yesterday, Bank of America’s Head of Digital Banking, Michelle Moore, introduced us to Erica (a play off the company’s name), a digital assistant that is driven by artificial intelligence, predictive analytics, and cognitive messaging. The […]

Last week I attended the 13th Annual Connected Health Symposium, in Boston, where the theme this year was ‘Digital Technology that Cares, Bringing the Human Element to Life’. As a strategist in Perficient’s Healthcare and Life Sciences practice, I am keenly interested in the latest innovations unveiled at this venue and their potential impacts on […]

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

I remember being introduced to computers in middle school. It was an Apple II series with basic functions and it was fun and unique. But for a kid that has spent their early years outside in the sun and playing with friends in the fields and woods of South Louisiana, it wasn’t the coolest thing […]

Innovative mobile technologies are continuously being introduced, and savvy life sciences organizations are taking note. Many of these technologies have the potential to drastically reduce the time and cost of clinical trials, from subject recruitment to data collection, not to mention likely create a boost in patient engagement. Examples of using digital technologies in clinical […]

My colleague recently sent me an article that discusses the financial security, or lack thereof, of Americans. And that’s very troubling. The problems we face today are, indeed, different than yesterday. Take for example the fact we’re living longer, albeit with health issues, such as Alzheimer’s. Or, take America’s Social Security retirement trust funds into […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

Did you know Google is rolling out a major Gmail update geared toward responsive email design, including support for embedded style sheets and media queries? In fact, the majority of the rollout occurred early last week. And it’s a pretty big (and exciting!) deal. Due to Gmail’s large market share, this is huge news for anyone who […]

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]

Now is an exciting time in the world of the internet of things (IoT). Exciting for both customers and businesses. As Salesforce IoT Cloud approaches general availability, now is the time to start and accelerate your IoT transformation journey. Customer-focused IoT is the next exciting phase of IoT. Customer-focused IoT combines device and product oriented […]

Perficient, a Salesforce Gold Partner and leading digital transformation consulting firm serving Global 2000 enterprises, recently received the 2016 Salesforce Partner Innovation Award in Healthcare and Life Sciences for its work with NextGen Healthcare. Given annually at Dreamforce, the Salesforce Partner Innovation Awards honor Salesforce’s consulting partner community and recognize the contributions they make in […]