Customer Experience + Design

As you may know, unit testing and test-driven development (TDD) are important for making sure your code complies with the design, is scalable among your team, and provides automated regression. Often times, the JUnit test and component back-end Java code come hand in hand. An AEM developer who writes the component logic is also responsible […]

Earlier this year, Duke University and the United States Food and Drug Administration (FDA) published a jointly conducted study focused on principal investigator (PI) retention. After surveying 201 PIs, they confirmed the industry’s suspicion that PI turnover is a serious issue: 54.2% of respondents reported that they completed a single clinical trial and then stopped. […]

This post will demonstrate how to use Grunt and Grunt plugins with AEM archetype projects. The purpose of front-end technologies integrated with AEM projects is to automate various tasks like Sass lint, compile Sass into CSS, minify CSS, merge JS files, JS error checking, and minify JS. With the use of front-end technologies like Node, […]

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]

These days in California, the rage is all about Poke, a fish salad composed of items including tuna, seaweed, and other seasonings. Everywhere you look there is a new restaurant opening up and regardless of location, there are long lines and satisfied customers out the door. The existence of this restaurant trend, similar to that […]

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

Clinical trials are the biggest expense in the drug development process, and there are myriad systems out there designed to reduce operational costs. In fact, Perficient implements, integrates, and hosts several of them. But, what we are seeing now in the life sciences industry is a growing awareness of front-line operations; that is, an interest […]

Umbraco has several input options built to allow a variety of content on a page. Images, numbers, text and bool variables all used to implement your content on a website. Most of this content is entered and altered in some way to fit the design, text added as an overlay or an image to a […]

Why Digital Asset Management As companies undergo digital transformation, and look to become an ‘experience business’ that delivers second to none experiences to their customers and drives brand loyalty, there’s more pressure on marketing teams to create compelling, interactive and visually appealing content. With content in such high demand, marketing leaders seek to streamline the use of […]

As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]

First things first: what exactly is Through-Channel Marketing Automation (TCMA)? Technically, it’s defined as “the practice of engaging channel partners to extend and amplify your marketing campaigns and activities” (Forrester Research). It really comes down to this: So why focus on TCMA? Here are the three biggest reasons to get started: 1. Maximize Your Return […]

In this digital era, it’s almost impossible to find an organization that doesn’t offer some form of customer service tools to interact with their customers on their website or mobile app. Moreover, organizations are no longer about offering customer support just through phone or email. Customers are looking for ways to get their questions answered […]