Clinical trials are the biggest expense in the drug development process, and there are myriad systems out there designed to reduce operational costs. In fact, Perficient implements, integrates, and hosts several of them.
But, what we are seeing now in the life sciences industry is a growing awareness of front-line operations; that is, an interest in the tools that clinical sites, principal investigators, and even trial participants are using to play their roles in the process.
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
This is certainly a step in the right direction, but we encourage the industry – you and your organization – to hone in on clinical sites and subjects, and begin to see them as your “customers.” This kind of reframing opens up a whole new world of operational efficiencies rooted in digital engagement.
In an upcoming series of posts, I’ll take you through the reframing process to help you understand how customer experience (CX) methodology can be applied to clinical sites to help solve numerous business challenges, including the ever-elusive reduction of clinical trial costs. Stay tuned!
To read our guide on this very topic, click here.