Customer Experience and Design

One Of The Best Ways To Improve Relationships With Clinical Sites

Clinical trials are the biggest expense in the drug development process, and there are myriad systems out there designed to reduce operational costs. In fact, Perficient implements, integrates, and hosts several of them.

But, what we are seeing now in the life sciences industry is a growing awareness of front-line operations; that is, an interest in the tools that clinical sites, principal investigators, and even trial participants are using to play their roles in the process.

This is certainly a step in the right direction, but we encourage the industry – you and your organization – to hone in on clinical sites and subjects, and begin to see them as your “customers.” This kind of reframing opens up a whole new world of operational efficiencies rooted in digital engagement.

In an upcoming series of posts, I’ll take you through the reframing process to help you understand how customer experience (CX) methodology can be applied to clinical sites to help solve numerous business challenges, including the ever-elusive reduction of clinical trial costs. Stay tuned!

To read our guide on this very topic, click here.

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Marin Richeson

Marin joined the life sciences industry in 2001. Over the course of her tenure, she has held roles in clinical finance, IT, quality assurance, and validation. The diversity of her experience provides her with a unique perspective on the interconnectedness of this complex, multi-faceted industry. Marin Richeson is a lead business consultant in Perficient's life sciences practice.

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