Customer Experience

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversion is a little bit of a loose term. There are micro-conversions, macro conversions – and conversions that can differ based on your site purpose. Maybe you’re trying to get someone to […]

Has your company been wanting to redesign its website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to make you more money? Not necessarily. Companies like […]

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

In the world of ecommerce, especially in the last few years, I’ve grown to appreciate the importance of data. Every project, every implementation, and every site we have launched has proven time and again that it is most important to maintain the quality of data and to structure it well, so that it can be […]