In the push for more equitable and user-friendly experiences, three key concepts often arise: Accessibility, Inclusive Design, and Universal Design. While they share a common goal, ensuring usability for as many people as possible, they have distinct approaches and applications. So, what makes them different? Let’s break it down. Accessibility: Removing Barriers Accessibility is about […]
Customer Experience and Design
Empowering the Modern Insurance Agent: Digital Strategies That Deliver Business Impact
Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]
Understanding Accessibility, Inclusive Design, and Universal Design
Creating a More Equitable World In today’s world, designing spaces, products, and digital experiences that work for everyone is no longer optional, it’s essential. Accessibility, inclusive design, and universal design are key approaches that ensure individuals of all abilities can fully participate in society. While these terms are often used interchangeably, each has distinct principles […]
AI and Human Collaboration in UX Design
Artificial Intelligence (AI) is rapidly transforming the landscape of User Experience (UX) in digital design. From automating interface elements to delivering personalized content, AI has become a reliable tool for improving the efficiency, adaptability, and relevance of digital experiences. Despite these advancements, the role of human designers remains vital—especially where creativity, empathy, and ethical decision-making […]
Redefining CCaaS Solutions Success in the Digital Era
With the advancement of technology, machine learning and AI capabilities in the customer care space, customer expectations are evolving faster than ever before. Customers expect smoother, context-aware, personalized, and generally more effective and faster experiences across channels when contacting a support center. This calls for a need to revisit and redefine the success metrics for […]
Beyond AEM: How Adobe Sensei Powers the Full Enterprise Experience
In our previous post, we explored how Adobe Sensei and GenAI capabilities are already transforming content management through Adobe Experience Manager (AEM). But Sensei’s true value isn’t limited to content operations, it’s the unified AI engine that quietly powers marketing intelligence, customer personalization, and even creative automation across Adobe’s enterprise ecosystem. From CMS to Customer […]
Deploying a Scalable Next.js App on Vercel – A Step-by-Step Guide
In this era of Web development, Next.JS and Vercel is the powerful couple. Next.JS offers performance, scalability and flexibility in building web applications whereas Vercel provides the easy and smooth deployment experience tailored for it. Today, in this blog, we will cover the step-by-step process of deploying a Next.JS app on Vercel. We will also […]
Adobe Sensei and GenAI in Practice for Enterprise CMS
Adobe Experience Manager (AEM) introduced Adobe Sensei and Generative AI to transform enterprise content management by automating, personalizing, and scaling content creation and delivery. Consequently, these AI capabilities help marketers, content creators, and enterprises produce highly relevant and engaging digital experiences faster and more efficiently. Core Adobe Sensei and GenAI Capabilities in AEM Generative AI […]
Oracle Fusion new Product Management Landing Page and AI (25B)
We have been hearing about AI in many different ways and technology pioneers have been slowly introducing AI in our daily lives. When it comes to Fusion Applications, Oracle has invested in built-in AI capabilities across all platforms and Supply Chain area is not an exception. In this blog, I would like to discuss the […]
Data Cloud Workshop: From Readiness to Results
Data is Everywhere but Actionable Insights Remain a Challenge According to Salesforce, 94% of business leaders believe they aren’t getting enough value from their data. Marketers want to personalize at scale. Sellers crave visibility into buying signals and win themes. Service agents need contextual understanding. Business leaders demand connected reporting for smarter decisions. Yet disjointed […]
Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]
Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]
Sitecore Personalize: Advanced Page Targeting
In my previous blog https://blogs.perficient.com/2024/07/01/sitecore-personalize-close-event-logic/, I shared a method for using cookies to enable the user to dismiss an alert banner. This process involved writing the cookie when the user clicks the close icon and checking for the cookie when the experience is displayed. This approach worked well because the entirety of the javascript code […]