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Customer Experience + Design

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Building for Humans – Even When Using AI

Artificial Intelligence (AI) is everywhere. Every month brings new features promising “deeper thinking” and “agentic processes.” Tech titans are locked in trillion-dollar battles. Headlines scream about business, economic, and societal concerns. Skim the news and you’re left excited and terrified! Here’s the thing: we’re still human – virtues, flaws, quirks, and all. We’ve always had […]

2025 Budget Friendly International Airline Awards Blog Image

Perficient Wins Silver W3 Award for Mobile Innovation in Travel & Tourism

We’re pleased that Perficient has been honored with a second award for our transformative work with a budget-friendly international airline. The Silver W3 Award in the Mobile Apps & Sites – Travel & Tourism category from the Academy of Interactive and Visual Arts (AIVA) celebrates our commitment to delivering exceptional digital experiences that drive real-world impact. […]

Digital Payments Shaping The Future

3 Digital Payment Strategies Shaping the Future of Financial Services

Financial services leaders are turning our 2025’s top digital payments trends into reality—from leveraging AI for smarter decision-making to embedding finance for seamless customer experiences. Insights from events like Fintech South and Money20/20 reinforce that leading firms are moving fast to make these priorities into real-world strategies. We sat down with Amanda Estiverne, Director – […]

Personalization Gap In Financial Services

The Personalization Gap Is Hurting Financial Services, Here’s How to Close It

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

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Perficient Named a Major Player in IDC MarketScape for CX Strategy Consulting Services

We’re proud to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Customer Experience Strategy Consulting Services 2025 Vendor Assessment (Doc #US52973025 September 2025). The IDC MarketScape evaluates customer experience strategy consulting firms, offering a comprehensive framework including provider’s current capabilities and future strategies. Perficient believes being named a Major Player emphasizes our commitment […]

Acquia's AI-Enabled Digital Experience Creation

Acquia’s Vision for Accessible, AI-Enabled Digital Experience Creation 

Acquia is known for its open-source roots and marketer-friendly tools, and its approach to AI reflects that ethos. As digital experience platforms evolve, Acquia is embedding agentic and Generative AI to make experience creation more accessible, intuitive, and scalable, especially for teams without deep technical resources.  Forrester’s report, The Impact of AI on Digital Experience Platforms, […]

Closing the Customer Experience Gap in Financial Services with Adobe

Closing the Gap Between Expectations and Experience in Financial Services

As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]

Optimizely's AI-Powered Approach

Optimizely’s AI Advantage: Turning Experimentation into Intelligent Action 

Optimizely has always been synonymous with experimentation. Its platform empowers organizations to test, learn, and optimize digital experiences with precision. Now, with the integration of agentic and generative AI, Optimizely is taking that mission further — helping teams not only run smarter experiments but also act on insights faster and more confidently.  Forrester’s report, The Impact […]

Sitecore's AI-Powered Approach

Sitecore’s AI-Powered Approach to Modular, Personalized Experiences 

Sitecore has long positioned itself as a leader in composable digital experience platforms, offering flexibility and scalability for organizations looking to tailor their tech stacks. As AI becomes a central force in experience delivery, Sitecore is embedding agentic and Generative AI capabilities to help brands personalize at scale, streamline operations, and empower practitioners.  Forrester’s report, The […]

Medical Finance Insurance

Beyond Denial: How AI Concierge Services Can Transform Healthcare from Reactive to Proactive

The headlines are troubling but predictable. The Trump administration will launch a program next year to find out how much money an artificial intelligence algorithm could save the federal government by denying care to Medicare patients. Meanwhile, a survey of physicians published by the American Medical Association in February found that 61% think AI is […]

Salesforce Transforms DX With Agentic AI

How Salesforce Is Transforming Digital Experience With Agentic AI 

Salesforce continues to evolve its digital experience capabilities by embedding artificial intelligence across its platform. Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Salesforce are integrating agentic AI and Generative AI (GenAI) to streamline experience operations and empower practitioners.  With tools like  Agentforce, Salesforce is moving beyond traditional automation to […]

Leading Insurance In The Age Of Ai

3 Ways Insurers Can Lead in the Age of AI

For years, insurers have experimented with digital initiatives, but the pace of disruption has accelerated. Legacy models can’t keep up with rising risks, evolving customer expectations, and operational pressures. The question isn’t whether insurers will transform, but rather how fast they can adapt. Technologies like AI, advanced analytics, and embedded solutions have moved from emerging […]

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