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Personalization At Dreamforce 2024

Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]

Google Cloud – PUB/SUB: Part 2 – Implementing Pub/Sub

Google Cloud Pub/Sub is a fully managed messaging service on Google Cloud Platform, facilitating asynchronous communication between applications in real time. Google Cloud Platform serves as the foundation for creating, enabling, and utilizing all Google Cloud services. This includes managing APIs, enabling billing, managing collaborators, and configuring permissions for Google Cloud resources. Refer to Part 1 […]

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Google Cloud – PUB/SUB: Part 1 – Basic Concepts

Google Cloud Platform (GCP), offered by Google, provides a broad spectrum of cloud computing solutions. It includes modular services across computing, data storage, analytics, and machine learning, supported by a suite of management tools. GCP stands out as a leading public cloud provider, providing a flexible array of computing services ranging from data management to […]

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My Experience at the Salesforce Nagpur Ohana Gathering

Hello Trailblazers! Last week, I had the privilege of attending the “Salesforce Nagpur Ohana Gathering,” an inspiring event that united passionate professionals, innovative developers, and curious learners all under one roof. The energy in the room was electrifying, with a shared enthusiasm for collaboration, growth, and the future of Salesforce. This Meetup was more than […]

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Maximize Your PPCC24 Experience with Perficient: Insights, Innovation, and Impact

The Power Platform Community Conference 2024 in Las Vegas is fast approaching, and it’s shaping up to be one of the most impactful events of the year for anyone involved in digital transformation. Whether you’re a seasoned professional or just getting started with Microsoft’s Power Platform, this conference offers unparalleled opportunities to learn, connect, and […]

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setTargetObjectId() vs. setToAddresses()

In Salesforce, email automation is a powerful tool. It enhances customer engagement, streamlines communication, and boosts efficiency. As a Salesforce developer, you’ve likely encountered various methods for sending emails with Apex. Each method has its strengths and nuances. Two of the most common methods are setTargetObjectId() and setToAddresses(). Both methods are for sending emails, but […]

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Sending Emails With Apex: setToAddresses()

Sending emails programmatically is a powerful feature in Salesforce, especially when you want to automate notifications or alerts. If you’ve been working with Apex, you may have come across different methods to send emails. One of the most versatile and commonly used methods is setToAddresses(). In this blog, we’ll dive into what it does, why […]

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Overview of CDP in Salesforce Marketing Cloud

What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement.  Key Aspects of CDP in Salesforce Marketing Cloud […]

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Email Automation with setTargetObjectId

As a Salesforce Developer, sending emails through Apex is a common task. One of the powerful methods you can use is setTargetObjectId(). This method allows you to specify the recipient using a Salesforce record ID, ensuring seamless integration and enhancing CRM data quality. In this blog, we’ll dive into how to use setTargetObjectId(), explore practical […]

Optimizely Configured Commerce Best Practices

How to Customize Zoom Level in Optimizely CMS Spire

In some situations, we need to set a maximum zoom scale or disable zoom completely on our website. This blog explains how to achieve that behavior in Optimizely Spire. In Optimizely, the meta viewport tag rendered on the page comes from the src\FrontEnd\modules\server-framework\src\PageRenderer.tsx file. However, since this file is part of the server framework, we […]

4 Ways Perficient's Adobe Practice Is Forging The Future So Far In 2024 (7)

4 Ways Perficient’s Adobe Practice is Forging the Future So Far in 2024

Perficient’s people are the key to our success and make our organization the unique, dynamic, and innovative workplace it is today. This is the first blog in our Business Unit Spotlight series where we will share colleagues’ perspectives on leading digital change, driving real results for our clients, and collaborating with the best and brightest […]

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Mastering Email Communication with Salesforce: A Comprehensive Guide

Salesforce is an incredibly robust CRM platform that simplifies the management of customer relationships. A standout feature of the platform is its capability to send emails directly, which enhances communication and boosts customer engagement. Whether you’re nurturing leads or keeping clients informed, Salesforce provides tools that simplify email interactions. This blog post will guide you […]

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