Technology Partners

The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare.  Despite this […]

Dreamforce isn’t just a tech conference. It’s the Super Bowl of Salesforce. The Oscars of AI. The Coachella of cloud computing. And if you’re heading to San Francisco October 14–16 (or tuning in via Salesforce+), we’ve got your back with the only guide you need.  Whether it’s your first time or your fifteenth, this year’s […]

When I first started working on Sitecore XM Cloud and headless Sitecore projects, it was always Next.js. It felt like the default choice – and honestly, for a good reason. But over the past year, I’ve have seen and worked on projects that have their JSS apps in React – the standalone version, without Next.js. […]

AI this, AI that. It seems like everyone is trying to shoehorn AI into everything even if it doesn’t make sense. Many of the use cases I come across online are either not a fit for AI or could be easily done without it. However, below I explore a use case that is not only […]

How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help.  At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]

In the first part of this series, we covered how to connect a mobile app to Marketing Cloud Personalization using Salesforce’s Mobile SDK. In this post, we’ll explore how to send catalog items from the mobile app to your dataset. What’s new on the DemoApp? Since the last post, I made some changes in the […]

Salesforce Apex is a versatile programming language that empowers developers to automate processes, customize functionalities, and build dynamic applications. However, while working with Apex, developers often encounter a common hurdle: Mixed DML Operations. This restriction can be frustrating if not understood properly. In this blog, we’ll explore what Mixed DML Operations are, why they occur, […]

Perficient Leads with Strategy at the 3M Open AI may dominate the executive agenda—but for many organizations, it’s failing to deliver real transformation.  While 84% of CIOs list AI as a top business priority, just 11% have achieved full-scale adoption, and only 12% of employees feel properly trained. The result? AI initiatives stall, internal skepticism […]

Lakebase is Databricks‘ OLTP database and the latest member of its ML/AI offering. Databricks has incorporated various components to support its AI platform, including data components. The Feature Store has been available for some time as a governed, centralized repository that manages machine learning features throughout their lifecycle. Mosaic AI Vector Search is a vector […]

I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward […]

We’re heading to Agentforce World Tour Boston to connect, learn, and talk AI-first strategy.  As the momentum around generative AI grows, so does the urgency to act. Companies across healthcare, life sciences, and financial services are under pressure to operationalize it without adding risk or complexity.  If you’re joining us in Boston, here’s what you […]

Salesforce is about to launch Agentforce 3.0, and it marks a major leap forward in how enterprises manage a hybrid workforce of humans and AI agents. The platform is designed to help organizations scale digital labor with more visibility, more flexibility, and more trusted AI performance.  Launching June 23 on Salesforce+, Agentforce 3.0 introduces:  A […]