Adobe

“Personalization won’t stop when you turn off the computer. The greater the number of connected devices, the more potential for personalization exists.”  – Optimizely From wearable devices to connected cars, appliances, and devices in our homes, the Internet of Things (IoT) is coming into its own, with Gartner estimating nearly 21 billion connected devices by […]

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

As this year draws to a close, it’s common to reflect on what’s happened while also look towards what the New Year will bring. Among the blogs referencing digital marketing trends for 2017, CMO perhaps best sums up the current situation: As we head into 2017, [marketers] know now that nothing will ever be the same […]

The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional wisdom says a lot of work remains to be done for these software titans to realize the promise of their new relationship.  That means I’ve witnessed a number of experienced observers of either company yawning, taking a […]

Recently, Cardinal Health, one of our healthcare clients, received Modern Health’s Marketing IMPACT award for the latest redesign of its website. I was personally involved in the release, so it carries a point of pride for me. However, it’s interesting to note the technology underpinnings that made the redesign a reality. It’s Adobe all the way – […]

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

In my previous post about AEM LiveCopy, I showed how this powerful tool could be used to manage multiple variant-based sites such as dealer or branch sites. Recently, I found another trick which can help make LiveCopy even more powerful and easy to use. Why Isn’t My Title Updating?? By default, AEM excludes certain properties from […]

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]