Healthcare

In today’s competitive digital landscape, clients need to innovate faster, increase operational efficiency, and deliver customized, memorable customer experiences. They need to be more responsive, efficient, and relevant to better connect with customers and build lasting relationships. Salesforce enables clients to accelerate their digital transformation and unlock data across disparate systems, clouds, and devices to […]

Healthcare organizations (HCOs) are doubling down on business resiliency, cost optimization, and better experiences for their consumers and employees. To operationalize the important tasks at hand, many of these teams are adopting more modern, Agile methods to streamline and speed that progress. And importantly, health plans and systems increasingly rally digital, IT, and marketing teams […]

In an era where automation plays a pivotal role in reshaping businesses, selecting the right partner for automation fabric services is critical. Forrester’s report, The Automation Fabric Services Landscape, Q1 2024, offers insights into the evolving landscape and recognizes notable providers in the industry. Perficient is listed among these notable providers as a large automation […]

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

HIMSS24 draws together a vibrant and diverse community of healthcare trailblazers from around the world. And it’s all happening right now in Orlando. Attendees include visionary healthcare leaders, innovative disruptors, and dynamic market suppliers, among many, many other movers and shakers. Perficient’s Howard Krain, is excited to attend again this year, and shared, “HIMSS provides […]

In the latest episode of the Sitecore Sessions, our Sitecore MVP’s, Megan Jensen and Myself met with healthcare strategists Priyal Patel and Michael Porter to discuss healthcare trends, our success in delivering healthcare projects with Sitecore, the challenges and opportunities we’ve been seeing across composable, finding search and leveraging AI. You can watch the whole […]

As we explored in our previous blog, prescription drugs reach patients through a complex web of entities. Pharmacy benefit managers (PBMs) play a crucial role. Yet the PBM landscape is rife with tension. PBM is Transforming The PBM market, despite concerns about reduced competition, is undergoing a dynamic transformation. Various developments are injecting competition and […]

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry. Agile’s role in product-driven healthcare Continuous Improvement in Healthcare Services: […]

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]