Are your patients or members getting the best experience from your website? As healthcare websites have increasingly grown in importance, so has the search functionality within those sites. One of the key ways to optimize your member portal or patient-facing website is to ensure that they can easily find what they need on your site. […]
Healthcare
A Comprehensive Marketing CRM Approach for Healthcare
It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]
CRM, It’s Not Really A CRM Project Anymore
Lately, I’ve worked on a number of CRM projects for clients. One theme sticks out more than anything else. It’s that a Customer Relationship Management (CRM) project is not really a CRM project. Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]
5 Tips for Transparency in Claims Processing Using Data Governance
What are the business rules that companies are using for claims processing? This is a common question when it comes to performing analysis on claims data and is becoming increasingly important with regulations on billing transparency on the way. The logic used for claims processing is typically embedded in code and is not transparent to […]
3 Problems That Data and Analytics Can Help Solve in Healthcare
I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]
Argus Safety, Oracle Clinical & RDC Release Notes [Jan. 2020]
Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]
Tips for Healthcare Organizations Building a Complete CRM Database
With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]
Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch
We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]
HIPAA + Healthcare Marketing: How to Protect both Yourself and Patients’ PHI
According to the U.S. Department of Health and Human Services (HHS), more than 45 million people have had their personal health information (PHI) accessed in the last two years due to data breaches. That’s a staggering statistic; however because HHS doesn’t post information about breaches that affect fewer than 500 individuals, the true scope of […]
DevSecOps and Release – Security Architect
In my previous post, DevSecOps and Release Coordination, I introduced the idea of four key players in the DevSecOps mediated release management process. The idea is to consolidate the validation and approval steps from a “gated” process, and shift the actual work of validation earlier in development. In this post, we will explore the role […]
IBM Business Automation Content Analyzer
The IBM Business Automation Content Analyzer, which is available as SaaS in IBM’s cloud, can now be deployed on-prem, or in your preferred cloud provider. Instructions to DIY can be found here. Or call Perficient, and we’ll help you plan and deploy it. I’ve since deployed 19.0.3. Here is a quick demo video […]
Healthcare Chatbots: 5 Steps to Strategic Success
Chatbots, text-based programs that help answer basic consumer questions, aren’t new. The first one was created in 1966. But in recent years, they’ve grown rapidly in business adoption and consumer usage as advances in artificial intelligence (AI) mean they can handle more questions, including those of increasing complexity. Unlike e-commerce and other industries, which have been […]