In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]
Blogs from this Author
[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?
In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]
[Podcast] What if the key to digital success is getting back to basics? An Interview With Alan Hart.
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]
[Podcast] What If Mark Cuban Joined Our Podcast?
Check out the latest episode of Perficient’s “What If? So What?” podcast with our special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank,” Mark Cuban! Mark and our hosts discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be […]
[Podcast] What If You Could Know Your Customers Like You Know Your Family? Interview With Matt Nolan
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions […]
[Podcast] What if You Could Innovate On Demand? An Interview With Andy Hunt of The Hershey Company
In this episode of the What If? So What? podcast, Jim talks with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company about innovation and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Andy Hunt is Manager, Digital Innovation Lab at The […]
[Podcast] What If Execution Really is Strategy?
Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet the Hosts Jim […]
[Podcast] What If? So What? Episode 7: What if Data Has Become the Customer Experience?
Listen Now! In Episode 7 of the What If? So What? podcast, Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Click The Player To Listen to […]
[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?
Listen Now! In Episode 5 of the What If? So What? podcast, we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Click The Player To Listen to Episode 5 Now Subscribe and Don’t Miss […]
[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?
In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]
[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? So What? podcast, Kim interviews Eric Enge, Principal at Perficient, to learn what […]
Perficient’s Brian Flanagan Featured in 2021 SoDA Report
Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]