In this episode of What If? So What?, Jim talks with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of the pioneering blog chiefmartec.com, about the evolving world of marketing technology (MarTech) and how marketers can stay ahead. The Rapid Evolution of MarTech MarTech is constantly evolving, blurring boundaries as new tools and […]
Tracy Mueller
Tracy Mueller is the Marketing Manager for the Strategy + Transformation Pillar based in St. Louis, Missouri.
Blogs from this Author
[Podcast] What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa
In our latest “What If? So What? episode, we sit down with Kevin Espinosa, a seasoned digital strategist with a rich background in the industry, to look at how technology is impacting the manufacturing industry. Kevin’s journey from an electrical engineer to a digital marketing expert provides a unique perspective on the evolving landscape of […]
[Podcast]What If Semiconductors Were Gone for Just One Day? An Interview with Carolyn Henry of Intel
In our latest episode of “What If? So What?”, we dive deep into the world of semiconductors and the cutting-edge innovations being made at Intel. Host Jim Hertzfeld sits down with Carolyn Henry, vice president and general manager of America’s regional marketing at Intel, to explore the indispensable role of semiconductors in our daily lives. […]
[Podcast] What if You Didn’t Need People To Make Your Technology Work?
In this episode of “What If? So What?” Jim talks with Bradie Speller who shares insights from his extensive career, tracing the arc of technological evolution from the dawn of personal computing to today’s high-tech environments. Bradie discusses his early experiences at Mars Group in the 1980s, where he first encountered the transformative power of […]
[Podcast] What If Intuition Built Your Website? An Interview With Neelima Sharma
In this episode of “What If? So What?” Jim talks with Neelima Sharma, SVP of ecommerce, digital, and technology at Lowe’s about the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company’s growth and also emphasizes the significance […]
[Podcast] What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
In the latest episode of “What If, So What?” we are joined by Claus Torp Jensen, a pioneer in the realm of digital transformation. Claus, who has extensive experience in roles including chief architect and chief digital officer at companies like IBM and CVS, shares invaluable insights into the evolving technologies of ambient computing and […]
[Podcast] The Rundown: 5 Technologies You Didn’t Know You Needed
In a world where technology evolves at lightning speed, staying ahead of the curve is not just important— it’s essential. In the latest episode of our “What If, So What?” podcast we dive deep into the tech trends reshaping industries in 2024. Join our host, Jim Hertzfeld, as he sits down with Mike Kosiek, a […]
[Podcast] What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis
As healthcare continues to evolve, it finds unexpected inspiration in other industries. In our latest podcast, James Hannis of Cardinal Health reveals how a retail perspective can revolutionize patient care in the digital age. James has a rich background in retail and discusses how this experience is invaluable in his current role. He highlights the importance […]
[Podcast] What if Your Commute Could Change the World? An Interview With Keith Tomatore
In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation […]
[Podcast] What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel
In the latest episode of “What If, So What?” host Jim Hertzfeld invites Eisaiah Engel, author of “Innovation Casino,” to dive deep into the essence of innovation in today’s business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving […]
[Podcast] What if Digital Could Outsmart Climate Change? An Interview With Kristine Swan, Bayer
In our latest podcast episode, Jim talks with Kristine Swan, the VP of Digital Transformation and IT at Bayer Crop Science, for a conversation that’s as rich and fertile as the soil our future depends on. Kristine brings a personal touch to the digital revolution in agriculture, drawing on her roots on a Missouri farm. […]
[Podcast] What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights […]