Tracy Mueller

In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation […]

In the latest episode of “What If, So What?” host Jim Hertzfeld invites Eisaiah Engel, author of “Innovation Casino,” to dive deep into the essence of innovation in today’s business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving […]

In our latest podcast episode, Jim talks with Kristine Swan, the VP of Digital Transformation and IT at Bayer Crop Science, for a conversation that’s as rich and fertile as the soil our future depends on. Kristine brings a personal touch to the digital revolution in agriculture, drawing on her roots on a Missouri farm. […]

In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights […]

In today’s rapidly evolving tech landscape, staying ahead of the curve is crucial, but so is selecting the right platform. If you find yourself overwhelmed by the multitude of options and the complexities involved in the selection process, you’re not alone. To help you make an informed decision and find the ultimate technology platform for […]

In today’s rapidly advancing technology landscape, businesses face a profound revolution in operations, customer interactions, and innovative endeavors. Partnering with the right digital transformation service provider is vital to thrive in this digital age. A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring […]

Digital transformation is no longer an option; it’s a necessity for organizations striving to stay competitive in today’s fast-paced business landscape. However, embarking on this transformative journey is not without its challenges. One significant hurdle that organizations face is change resistance. The recently published Forrester Best Practice report, “The Realities Of Change Resistance To Digital […]

In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which […]

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from:  Entrepreneur and star of TV’s “Shark […]

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]

In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]

In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]