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Justin Racine

Justin Racine is a Director and Lead Strategist with Perficient, and he works with clients to build and achieve their business goals through commerce-enabled technologies. Justin has over 12 years of experience within the ecommerce space, working with companies such as Cardinal Health, Johnson & Johnson, and Olam International, and has spoken at over 20 global conferences on ecommerce and branding strategy. Additionally, Justin has been published twice for his thought leadership on branding and marketing in the Henry Stewart Journal of Brand Strategy, is a contributing writer for CMSWire.com, and a frequent contributor for many leading industry publications.

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Blogs from this Author

Adobe Commerce Hipaa Compliant Healthcare Experiences

Adobe Commerce: Leading the Way in Proactive Healthcare Experiences

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

there are a few technologies you need to have in place to start your unified commerce journey.

4 Foundational Technology Needs to Actualize Unified Commerce

I haven’t been able to sleep well as of late. Why? Because of the excitement around all the possibilities Unified Commerce offers brands, but more so the opportunity it provides you, me, and the consumers that experience what brands have to offer daily. For context, Unified Commerce is the strategy, implementation, and actions that allow […]

Crowds Of People

Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer

As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]

Justin And Eve B2b Online

My Insights into B2B Online: What I’m Looking Forward To

B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]

Female Consultant Offering Wheelchair To Mature Customer

How to Drive Sales by Embracing the Entire Channel in Your Medical Device Distribution Model

One key area that’s often overlooked with any branded manufacturer is the ability to service all personas and journeys within channels. Manufacturers have the unique job of needing to be just as close to their customers as they are to their distribution and retail partners. After all, they’re making the products that we as consumers […]

Senior Man Video Calling With His Healthcare Person

3 Ways to Personalize the Medical Product Experience

“Personalization” has been one of the hottest buzzwords and approaches in the digital commerce space over the last five years. But personalization isn’t new; it’s been around as long as humans have conducted commerce. Think about it. Even before the onset of eCommerce and digital buying channels, brands were personalizing ads and products to attract […]

Passenger Airplane Flying Above Clouds At Sunrise

Retail in 2023 Is All About “Breaking Through” – An NRF Preview

Ever been on an airplane? Sure, of course you have. Ever been on a plane taking off with bad weather? I’m sure you have, too. It can be a little unsettling taking off into dark storm clouds, especially because you can’t see where the plane is going. However, regardless of what the weather is like […]

Thinking About DTC? Don’t Leave Out Order Management Systems

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

Are Private Digital Sales The Future of Customer Experience Bliss?

A recent Forbes article explored this and last year’s challenges pertaining to inventory stock levels and availability. In case you forgot, last year and the previous year offered tough times for retailers, as the pandemic increased the time it takes to get products from overseas, thus providing a below-average customer experience for folks looking to […]

Why Your Physical Storefront is More Important than You Think in an Omni-Channel Digital Strategy

When it comes to delivering exceptional experiences in 2022 and beyond, physical store locations will become a focal point for businesses. Now, I can hear and feel the skepticism as you read this – why the heck would someone still want to have a physical storefront when they could just build an ecommerce website and […]

Why Order Management is the ‘Secret Sauce’ for Improved Customer Experience in 2022

When we typically think of exceptional customer experience (CX) in the digital context, we usually talk about things like best-in-class site design, easy and intuitive checkout workflows, and an overall site experience that meets and exceeds the expectations of our customers and their various personas. There’s no question that all these elements are important to […]

Why You Should Expect Commerce to Evolve as Customer Experience Expectations Grow

I won’t bore you with the repetitive dialogue around how COVID-19 has changed customer expectations forever, I’ve done enough of that in recent blogs.   But what I will tell you is how the last 2 years of the pandemic have expedited the possibilities of what’s possible for the future of commerce, specifically with how customers […]

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