The Celtics vs. The Lakers, Boston Red Sox vs. New York Yankees, Frazier vs. Ali. I think all of us have our favorite epic rivalries that stick with us. But what makes rivalries so engaging? Some say it’s the bragging rights, some say it’s the passion, and others say it’s because rivalries tend to bring […]
Justin Racine
Justin Racine is a Director and Lead Strategist with Perficient, and he works with clients to build and achieve their business goals through commerce-enabled technologies. Justin has over 12 years of experience within the ecommerce space, working with companies such as Cardinal Health, Johnson & Johnson, and Olam International, and has spoken at over 20 global conferences on ecommerce and branding strategy. Additionally, Justin has been published twice for his thought leadership on branding and marketing in the Henry Stewart Journal of Brand Strategy, is a contributing writer for CMSWire.com, and a frequent contributor for many leading industry publications.
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Blogs from this Author
3 Ways Adobe Commerce Elevates Pharmacy Services
Is there anything worse than going to a pharmacy to pick up your prescriptions? Okay, I’m sure there are a few things but it’s still inconvenient, right? Thankfully, many pharmacies have adopted home delivery services. Patients can request delivery of their medication come right to their doorstep. However, this presents some challenges. What if a […]
Adobe Commerce, Medical Device & Life Sciences, and … Golf?
My journey from golf course employee to building HIPAA-ready commerce solutions. I’ve spent essentially my entire career in the medical device and life science space, and it didn’t start the way you would think. In college, I worked at a golf course as the guy who drove that funny tin can of a golf […]
How Adobe Commerce Can Impact Payor Strategies
Health insurance is just one of those things we simply can’t live without. It’s a security blanket we all want to snuggle up to, but nobody likes to use it. Because if you’re using it, it likely means you’re sick or need care. Can you guess who else doesn’t like it when you use your […]
The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying
One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, […]
3 Ways Adobe Commerce Enhances Patient-Provider Relationships
I don’t think you’ll ever meet anyone who says they like to go to the hospital or to their doctor. Sure, it’s a necessary part of life and staying healthy. But sometimes unfortunate circumstances arise when we need urgent medical attention. As consumers, we’re inclined to minimize return visits to the doctor’s office whenever possible. […]
Adobe Commerce: Leading the Way in Proactive Healthcare Experiences
There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]
4 Foundational Technology Needs to Actualize Unified Commerce
I haven’t been able to sleep well as of late. Why? Because of the excitement around all the possibilities Unified Commerce offers brands, but more so the opportunity it provides you, me, and the consumers that experience what brands have to offer daily. For context, Unified Commerce is the strategy, implementation, and actions that allow […]
Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer
As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]
My Insights into B2B Online: What I’m Looking Forward To
B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]
How to Drive Sales by Embracing the Entire Channel in Your Medical Device Distribution Model
One key area that’s often overlooked with any branded manufacturer is the ability to service all personas and journeys within channels. Manufacturers have the unique job of needing to be just as close to their customers as they are to their distribution and retail partners. After all, they’re making the products that we as consumers […]
3 Ways to Personalize the Medical Product Experience
“Personalization” has been one of the hottest buzzwords and approaches in the digital commerce space over the last five years. But personalization isn’t new; it’s been around as long as humans have conducted commerce. Think about it. Even before the onset of eCommerce and digital buying channels, brands were personalizing ads and products to attract […]