As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Blogs from this Author
How Google’s Search Features Impact Organic CTR
The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]
Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235
Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]
Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages – Here’s Why #234
Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]
Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233
Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]
Quick Take: Google’s Change to Featured Snippets Matters to You
On January 22, 2020, Google announced a change to the search results as it relates to featured snippets – and site publishers are worried about it means for their traffic. Watch and listen as Eric Enge, Principal at Perficient Digital, talks about the change and why it’s a good thing for users. Resources Impact […]
A Lot of SEOs Get Content Wrong – Here’s Why #232
Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]
You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231
Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates. Don’t […]
How Organic Search CTR is Impacted by Google’s Search Features in 2019
This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]
Why Voice Apps Can Drive Your Business – Here’s Why #230
“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business. Don’t miss a single episode of Here’s Why. Click the […]
2019 Data on Featured Snippets and the Knowledge Graph
For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]
Why Personalization Can Unlock Customer Loyalty and Bottom-Line Results – Here’s Why #229
Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy. […]