Beth Martin

Last week, Katie Laes from our sales and marketing team attended the Adobe Digital Symposium in Minneapolis, co-sponsored by Perficient & Adobe. Well over 100 marketing executives from Fortune 500 and mid-size companies gathered to learn, network, and gain expert insights into the world of digital marketing. The symposium featured three presentations by leaders in […]

Recently, I came across an AIIM study that focused on enterprise search and discovery trends. As a Google Search partner, we have in-depth knowledge of search and the challenges of the “knowledge worker.”  We hear from clients every day that their implementation of enterprise search helps to increase productivity and this report validated that assumption; however, […]

Digital technology is an active disruptor for marketers today and it’s leading to a great customer experience transformation. This rapid change is due in part to today’s customers having more choices, are better informed and are more empowered than ever before. As noted in our recently published guide on customer experience transformation, the rising trends […]

Every marketer knows that today’s customer has more choices, is better informed and more empowered than ever before. And, as marketer’s that requires us to create experiences our customers find amazing.  But, how do you define, plan and create any kind of transformation when you are not sure where you are? How do you communicate […]

In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%. The announcement of Perficient’s acquisition […]

The third part of the cloud series answers a common question we get from clients, “How do we decide when and where to use cloud?” Knowing that 70% of CIO’s would like to move out of the data center business, we are often asked to assess whether or not to move to the cloud; however, we tend […]

In part two of my conversation with JP Morgenthal, director of Perficient’s cloud computing & devops practice, we focused on the technical characteristics of cloud and the five essential characteristics that are broadly adopted for what technically comprises a cloud solution. The following five characteristics are further grouped into three service models Infrastructure-as-a-Service (IaaS), Platform-as-a-Service […]

Leading up to Oracle Open World, I had the chance to sit down with JP Morgenthal, director of Perficient’s, cloud computing & devops practice. We spoke about cloud, market trends, and our solutions that help clients navigate cloud and devops. In this 4-part video series we will cover some of the many questions Perficient has […]

Today, we welcome Alok Gupta, technical architect, to an elite membership in Perficient’s Google practice. He is the 5th person to receive the GSA certified deployment specialist designation. The 4-part certification process is rigorous and designed to validate the experience of individuals among search partners. The qualification process includes certification in core GSA fundamentals and […]

Enterprise search tools have been around for many years and it is the easiest way for us be more productive by uncovering the value of information assets stored in our databases and file shares. Then why are there so many studies and articles showing that knowledge workers spend at least 15 to 25%of their workday searching […]

As a B2B marketer with a previous organization, I was tasked with consolidation of websites for my division. My CMO set the goal of having a unified brand experience for the entire company and my division was the first to adopt the “one-company” brand.  To provide a bit of context, my organization was a large […]

Last week our Google Search Appliance practice team attended the Google Global Partner Summit in San Francisco, CA with over 600 fellow partners worldwide.  In addition, more than 200 Google employees were there to present, facilitate, or answer questions and provide their view on the future of Google Enterprise and the technologies they are creating. […]