Dan Klco – Adobe
Posts Written By Dan Klco

Highlight of Adobe Summit Day 2: DAM 2.0

In day 2 of Adobe Summit, I saw some great innovations and new features in the AEM Assets platform which together solve the most difficult challenges of Digital Asset Management.   Bringing AI to DAM   Today’s general session highlighted a new capability which I believe is as much of a revelationary step forward in […]

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Highlight of Adobe Summit Day 1: Attribution IQ

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

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Creating Geolocated Experiences with Adobe Experience Manager

Understanding a user’s location is a critical piece of information for delivering relevant experiences. Geolocation, however, is usually more complex than initially anticipated. It can be difficult to implement accurately and if the Experience isn’t thought out carefully, can be disorienting. Before embarking on a creating a Geolocated experience, you should understand the experience being […]

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Adobe Summit 101: Intro to the Adobe Solution Landscape

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

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Single Page Application Approaches in AEM

With all the buzz around Single Page Applications (SPA), there are many unanswered architectural questions. What happens to traditional Web Content Management systems? Who will own the glass? What is the right approach?   The answer is more nuanced than a blanket response. The right approach for your experience will depend based on the type […]

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FYI: Seismic Changes Coming in AEM 6.4

I recently had the opportunity to attend the AEM Gems webinar previewing the latest release of Adobe Experience Manager, AEM 6.4. This new release comes with many new features and enhancements including significantly enhanced capabilities in Content Intelligence, template editing, and multi-channel publication. It’s one of Adobe’s more technical changes, however, that will have a […]

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Product Owner: The Linchpin to Program Success

Like the 80s hair band Cinderella will tell you, you “Don’t Know What You Got Till It’s Gone“. You don’t know what it’s like to have a good Product Owner until you don’t have one. A good Product Owner is the linchpin of a successful product delivery. But how do you know what makes a […]

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Enabling Target Visual Experience Composer in AEM

Adobe Target’sĀ Visual Experience Composer(VEC) is a powerful editor for Digital Marketing Teams to easily create and test personalized experiences in theĀ site context. This tool can be usedĀ by teamsĀ who are not interested in using theĀ Target in AEM integration either due to business processes or team preferences. Visual Experience ComposerĀ makes creating offers as easy as clicking on […]

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Creating Rich Web Experiences with AEM + Adobe Search&Promote

Adobe Search&PromoteĀ is a powerful SaaS search offering within the Adobe Marketing Cloud. By integrating Adobe Experience Manager (AEM) and Adobe Search&Promote, you can create extremely powerful search-driven experiences in AEM.   You may ask, why do you need a 3rd party search service when AEM includes a Search component?Ā This feature searches directly in the CMS […]

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